How to leverage your SEO strategy and get better search engine rankings? We’ll show you 39 quick and simple SEO tips to get you up and running right now!
Ranking in Google is not such a simple task, is it? Most of the time it requires knowledge, some resources and a lot of time.
This content is here to show you practical, easy-to-follow tips that can bring fast and promising results to your strategy!
How about putting them into practice right now?
Check out the 39 best SEO tips for your website or blog!
If you want to have a complete SEO guide with you before you start reading this content, check out our free ebook on the topic.
1. Choose the right keyword
It may sound basic (and it is), but this is a very important detail that many overlook.
Search for the right keyword! And no, the right one is not the one with the highest search volume, nor the one with the lowest ranking difficulty. She is the one who is related to your persona, will solve her problem and has real chances of ranking.
But how do you find this keyword? Good advice is:
- use long-tail keywords (see tip 15 of this content);
- choose niche words, that is, more specific;
- search and analyze the SERP. Do the results fall short? Is Yahoo Answers One of the First Results? Are the pages found bad? You can start producing your content now;
- If you use a keyword tool , compare different terms and choose the one with a medium to low search volume and lower competition.
Also, choose a keyword to devote to optimizing your content. It is better to focus your efforts on one than on several.
2. Accomplish the goal of the search
Okay, you chose your keyword. But and now?
The truth is that there is no point in writing “random content on the topic”. You can write the largest and most complete content on a topic, but is no use if it doesn’t respond to the user’s search intent .
Want an example?
Let’s say your persona searched Google for “what material should I use on my doorstep?”.
You can write everything about doors: you can talk about door handles, you can name 20 different materials and even address dimensions. But is that the answer your persona wants?
In fact, it makes a lot more sense to get to the point, doesn’t it? And getting to the point doesn’t mean your content needs to be short or shallow. On the contrary: the persona must leave without doubt.
Persona satisfaction is critical, both for her and her site, but especially for Google.
The search engine has ways to identify who is delivering the expected content (or even exceeding those expectations).
But how can we really accomplish the goal of the search?
See the next topic:
3. Observe the first search results before writing your content
A good idea to understand what people are looking for and what their doubts are is to look closely at the first search results (both in Portuguese and English, as it is very interesting to understand which market trends are also abroad).
From this observation, you can find common ground and even unanswered questions to structure even more complete content.
Understand what this content offers and get ideas. Put yourself in your persona’s place: is something missing there? Is there any point that is too much?
If you use any keyword tools, note which keywords are related or which terms users are searching for the selected result.
Finally, when writing your content, be clear, objective and complete! This will ensure that the user finds what they need in the best content on the topic.
4. Make Friendly URLs
URLs act as a web page address. Make sure they are friendly, that is, easy to read and memorize.
It’s also important that URLs are timeless, allowing content to be updated without changing URLs.
Remember: A URL should never be changed , as you would lose all authority already gained on that page. (If you need to change URLs, you should redirect the content.)
And rest easy! Making friendly URLs is quite simple. Avoid long URLs with many subdomains, hashtags (or other characters), and numbers. Be simple and clear in your URL.
Want an example? Let’s say you made a post with the title: “Top 10 Destinations to See in 2018”. Your URL might even have this structure, but look how it would look:
Notice how it doesn’t allow content updates, either because it’s 10 destinations (what if you want to put one more?) Or because it’s temporal (and if you want to update the post in 2019 and redivulgate it) .
Unless you want to create a post for each year (which may be interesting, but it will require you to gain authority for that page every time), good URL options would be:
See how that makes a difference? And now you can update content without fear, you still have a short URL with no numbers!
5. Update your content
Have you heard of content update ? It is an important strategy in SEO.
That’s because it’s no use just publishing a large volume of content if your previous posts become outdated and obsolete.
Just because its content is evergreen doesn’t mean it will last forever. On the contrary: to be evergreen, it needs to be updated!
Users interpret content update positively – and so does Google (which directly impacts rankings)!
The reason is simple: Up-to-date content always provides relevant information and will therefore always be useful, following current trends and changes.
- Content in 1st position: If you have a first position, congratulations! You are doing a great job. But that doesn’t mean you can relax: always be aware of the following results and Search Console (track CTR and position variation) so you don’t lose your position;
- Contents between 2nd and 5th position: You are already in the most privileged part of SERP! Do not waste it. You probably will not need to make major changes to this content, but rather timely updates (such as adding or updating information) and changes to the Title Tag and Meta Description (which may ensure higher CTR). To understand what to change in your content, it is a good idea to review the results before you;
- Contents between 6th and 20th positions: Here is the gold of content updating! These contents have high potential to achieve higher positions. Think about it: they are ok content and are already in these positions. Imagine if you optimize them to the fullest? Here, it is worth doing a whole restructuring of the content, making it better than all the first results. That done, also update the Title Tag and Meta Description and spread it on social networks;
- Temporal contents: These contents, regardless of position, must always be the focus of updating by the existing temporal relation. For example, our content about the most used social networks in Brazil needs to be updated every year, as this is a timeframe that always changes according to new reports coming up every year.
In addition, always pay attention to content that is critical to your business and brings more customers and users to your strategy. Losing positions on them would be too big a threat to your company’s content marketing tactics.
Want to learn more about updating content? Download the ebook.
6. Delete content that is driving your site down
Let’s be honest: The content you posted 3 years ago is certainly not as good as what you post today.
And, over time, it’s normal for there to be inconsistent posts with very similar themes or even no longer relevant to your blog.
When updating content isn’t enough, it’s time to detach and eliminate content that drives your site down!
Duplicate content, with very similar URLs, that is not relevant at all, or even content that is no longer accessed is not of interest to the health of your blog!
We did it with our blog, Get Out of Place , in 2016. The blog was purchased and had a lot of bad and unoptimized content that hurt it as a whole.
In November 2016, the site was cleaned up: updated, deleted and redirected content. Note the impact it had on total blog growth over the following months:
But beware: there is no point in just deleting the content. You need to do redirect 301 for related and relevant posts.
7. Use Search Console to bring faster indexing
Okay, you updated the content, great job. But it takes a while for Google to understand this.
If you want to speed up the process, use Search Console!
Just click “Search with Google” in the “Tracking” part. Enter the URL of the post in the available field and click “Search.” Then simply click on “Request Indexing”.
(Check out how this tip helped us get several featured overnight snippets in the second hack of this content.)
Ready! Google will accomplish the process faster, taking a few hours (in some cases even minutes).
8. Be mobile-friendly
According to the report Digital in 2017 , internet traffic coming from smartphones already accounts for 50% of the total, with growth of over 30%.
Mobile is no longer a trend and is an increasingly urgent reality for online marketers, including those using SEO strategies.
Google announced last year that its indexing will prioritize mobile-optimized pages, including elements such as AMPs, responsive design, and loading speed.
9. Make incredible titles and descriptions
When you search for a term on Google, various results appear as usual. Two things directly influence the decision of what to click: the page title and description.
We often skim over them to find out if that page will give us what we want. And from that we click or not.
Good titles and descriptions directly influence clickthrough rate (CTR), an important metric for Google to rank content.
So spend your time thinking about the title and description of each page. Try to be objective and clearly demonstrate the content of the page and the benefits it has. In your description, remember to arouse the curiosity and interest of the user.
With more clicks, your content will be more accessible and this is one of the factors influencing SEO.
10. Invest in buzz content
Buzz content is content devoted to hot topics, trends at that time, such as news and hot topics.
These are content with high engagement potential and generate much discussion around them, performing especially well on social networks. This in itself is an important point, as we know that social media performance benefits SEO.
In fact, we’ve invested a lot in buzz content around here, and we’ve seen incredible results over the last few months. See how our blog traffic from social networks has increased over time with this type of content:
Over time, this has brought all engagement up, as well as benefiting dominance authority and our positions in searchers.
Also, content of this type has one more strategic benefit: they can become evergreen content .
Making a news story, for example, before your competitors puts you among the top search engines. Over time, and as that theme becomes common in everyday life, more people will look for it, and its outcome will be performing better than those who didn’t start before.
11. Be visual
Videos, images, infographics … Being visual is an increasing urgency.
Visual content is more shareable, memorable, and can still be great ways to get backlinks and appear in other search engine “sectors,” such as better-ranked images and videos.
Invest in it! Your users will like it, you will reach more people and, moreover, you will have much more chances to win positions.
12. Satellite Posts
Satellite posts are a way to use content on your site to strengthen each other.
They work as follows:
- has a pillar content, which is the center of the strategy. It is often based on a head tail keyword and is critical to blogging;
- publishes several contents related to the pillar content: they are the satellite contents. They are usually based on long tails and should always link to the main one.
So, for example, suppose you have a blog about clothes. A pillar post could be “Women’s Shirts”, and satellites could be, for example: “Women’s Floral Shirts”, “Women’s Cotton Shirts”, “Women’s Shirt Prints”, “Women’s Shirt Modeling” and by Here it goes.
The idea is that this content creates authority for the principal through consistent linking and total domain relevance.
We use this strategy in a number of our posts to make us want to strengthen and rank. A good example is one of the most important keywords for the future: Digital Transformation.
In addition to a pillar post and a complete ebook on the subject, we have several posts that address this topic and they all reference the main one, for example: [19459003 ]
- Digital Transformation: Why CEOs Should Deploy This Strategy to Secure the Future of the Company
- 12 Top Digital Transformation Trends Your Company Needs to Watch Out for
- How to Implement Digital Transformation in Your Business
- Digital Transformation and Marketing: Know the Changes of the Digital Age
These posts strengthen the main content, and the result you see in SERP’s first organic result:
If you want to learn more about satellite posts, check out this post .
13. Find snippets and optimize for them
rich snippets are snippets of information provided by Google to make it easier for you to find the information you are looking for without actually having to go to the sites.
But calm down! It’s important to optimize for them, as this will have positive impacts on their SEO, especially when it comes to featured snippets.
Featured snippets are Google’s zero position. They are answer boxes that appear even before the first result.
Also, they are great ways to appear twice on the first page of results. This is because a snippet is only produced from the first 10 results. Which is another advantage, isn’t it?
Suppose your post is in seventh place on a SERP. Imagine getting a snippet and getting ahead of first place?
Promising results, no?
Discover how to find and optimize for featured snippets in our complete guide to them!
14. Remove negative backlinks
Backlinks are the eye girls of any SEO professional, but don’t get attached to them. The sad truth is that they will not always be positive for your site.
But how can a backlink be bad?
Well, first of all, don’t throw your link as spam everywhere possible. This is unhealthy and can hurt your SEO.
Second: Bad sites with duplicate content, very low authority, or even inappropriate content can lead to bad links to your domain.
Finally, your own link may be old and referencing broken or weak links.
Check out the internal and external links and remove this type of link. You can do this by using tools like Search Console, under “Search Traffic” and going to “Links to your site.”
15. Invest in Long Tails
We have already talked about the importance of good keyword choice and satellite post strategy. Both involve long tail keywords, which are very important for both beginners and those already investing in SEO.
Long tails are less popular keywords, so it’s easier to rank for them.
It’s a great way to invest in that kind of word to start placing your site on search engines and strengthening your domain and then investing on very competitive terms.
16. Enter links for other domains
Many people, when starting an SEO strategy, think of linking to their posts only to the content of their own blog or website.
Don’t be one of those people.
External links are key to their content. They bring different points of view, direct you to referral sites, are fundamental to the user experience, and are highly regarded by Google.
Of course you should link quality to relevant and authoritative sites.
This builds authority for your own content and builds bridges between your blog and others in the niche and could be partnership points to explore in the future.
17. Adjust your links to open on a new page
Important tip that many people overlook: every link you make to your content should open on a new page, whether internal or external.
There are two main and very simple reasons to understand this:
- Improve the user experience, especially on mobile. This way, it does not “lose” its initial content, nor does it always have to be clicking back to access it.
- Do not harm time on page or increase bounce rate : If a user clicks on a link early in your text, this can be extremely detrimental to both of these metrics. .
18. Submit guest posts with the right anchor
Great: You got a guest post partnership! This is really cool. So make the most of this opportunity!
The most important factor for guest post exchange is the backlinks generated for your domain. And the secret to well-made backlinks is anchor texts!
Whenever you submit a guest, link exactly to the word you want to rank. If you want, for example, to rank for “Strawberry Ice Cream”, choose your main post regarding this theme and link to that anchor.
Never insert links, in guest posts, in terms such as “click here” or “learn more”. This will make Google understand that your content is relevant to these terms.
19. Fix your blog errors
Just like old content (which you need to update or redirect) there are errors in your blog that may be pushing your SEO down.
Broken links, 404 errors, non-optimized content, duplicate descriptions and titles… There are several errors that can harm your blog or website.
Use Search Console to search for these errors. Go to “Tracking Errors” and identify the errors pointed out to draw up a remediation plan.
20. Discover questions that are being asked that you can answer in your content (but haven’t asked yet)
Sites like Quora are great for understanding what users want to know, reading about, and even understanding search intentions.
A multi-question theme is worth your investment, as are low-competitiveness themes. An indicator of this is when Yahoo Answers, Quora, or similar sites appear among the early results.
Key themes to investigate in relation to “doubt” research are topics such as “what is” or “how to do”. In addition to being extremely useful and straightforward tutorials, you have a high chance of getting a featured snippet.
21. Spy on paid search results to create your SEO title
Have you ever stopped to think that many people invest in search engine ads? That is, instead of SEO, they are paying to be in the first results.
And whoever invests in a strategy like that can’t waste resources, can he?
That’s why Google’s paid results are a great source of inspiration for creating your titles and descriptions.
Notice in what terms they are investing, what they use in the headline and how they arouse the user’s interest and apply to their headlines and, as we have said, increase CTR.
22. Find Link Opportunities
This tip doesn’t mean you should go around asking for links to everyone, calm down.
In fact, the idea is that you identify some opportunities that are already in existence but are not being explored, such as:
- Mentions of your brand on other websites without linking:
Email the blog owner requesting that their domain be linked to the citation.
- Uncredited images of your site:
Same as the previous topic, only now it’s about referencing the credit of the material used.
- Sites citing business listings in your niche (and you are not yet among them):
Suppose your company specializes in craft beers and you find content titled “13 Brazilian craft beer brands you need to know about,” and your brand is not among them.
Contact the blog owner and ask them if they identify with your product to include in the content. It’s interesting that you already take this approach by pointing out some qualities of your product and stressing that it would be very meaningful to be on that list for you and your business.
- Broken (or erroneous) links on other sites that you have the perfect link to offer instead:
Let’s say you’re reading content on some site in your niche and have identified a broken or broken link, and you have the exact content that link refers to.
Please email us that you have identified this error and already offer your content in place as a solution!
See how you can get links to what you already have?
23. Get inspired by paid ads on social networks to create your meta description
Similar to search engine ads, people who make social ads need to optimize them a lot to justify their investment.
So taking inspiration from the content of these ads is a good tip for improving your descriptions. Identify the strategies they use to invite the user to read and arouse their curiosity, as well as the terms used to write their meta descriptions.
24. Don’t stuff your content with links
Linking is good, but don’t overdo it. While there is no right amount, don’t fill your text with links more than necessary.
Link to strategic content (the most important content on your blog), select your anchors well, choose links that are really useful for that moment of reading.
Always think of the user experience! Will that link add something to it or is it just another randomly made link?
There is a much greater chance of content with fewer but quality links getting clicks on these links!
25. Switch to HTTPS
This tip is for yesterday! Securing your site is paramount, and switching to HTTPS is a fundamental part of it.
Google understands that HTTPS sites that link to this kind of link value good navigability and user experience, as this is related to your online experience.
To learn how to make these changes, read our full post on this subject !
26. Don’t create duplicate content
Remember we talked about one of the main mistakes on your blog being duplicate content? Yeah, that’s very serious.
Whether internally or externally, Google identifies duplicate content and will penalize your blog for it.
So be very careful when creating descriptions, titles, text snippets and other content within your blog. It’s not just changing the word order: it’s actually doing something new.
Also, whenever you repost content (on your blog or on other platforms) use canonical tags, signaling to Google for playback. Ah, if you’re afraid of reposting content, read the next topic:
27. Reply to content
Reposting content is a strategy that, when properly applied, can bring benefits to your strategy.
It engages new audiences, positions you as authority on other channels, and increases your reach.
But everything must be done very carefully. Learn best practices here!
28. Encourage comments on your page
Comments are very positive: They show engagement with your content, show that you are influential, and can still be an important aspect of SEO.
When comments have additional questions, answers, or even reflections, they can make Google interpret your site as a whole and even ranke your content based on (also) the comments.
Want an example?
If you type “main SEO factor on page” into Google, the first result (organic) is your one blog post here:
But if you enter this content ( just click here ) you will realize that his proposal is different. First, we write this content to challenge our users to give the best answer. So we had a lot of comments and we have already started ranking.
After a while, we chose the best answer and André, our Content Marketing expert, gave his own point of view.
See how you can be creative and still rank?
29. Identify exit points for your site and improve them
You can identify the top exit pages for your blog or site (Google Analytics) or points where the user left the content (heat map) to identify what needs to be improved for people to stay on your domain.
Isso é fundamental para o tempo de permanência na página que, como já falamos, é um ponto fundamental em SEO.
30. Lembre- se de usar corretamente as heading tags
As heading tags orientam o Google na “leitura” do seu conteúdo e tornam-o escaneável para a leitura do usuário. Portanto, usá-las de forma correta é essencial.
Uma página deve ter apenas um H1, que é o título dela. Não use outras H1 em seu conteúdo!
A partir daí, basta usar a lógica da hierarquia para estruturar os tópicos do seu conteúdo. Cada tópico é um H2 e, se você precisar colocar um subtópico dentro de um tópico principal, use H3 (e assim segue, com H4, H5…).
Lembre-se: negrito, itálico e sublinhados não são heading tags. Eles tornam seu conteúdo mais escaneável, mas não são suficientes para guiar a indexação dos bots, que é fundamental para seu rankeamento.
Se você quer entender mais sobre as heading tags, leia nosso conteúdo sobre o assunto.
31. Escreva bons conteúdos
Sim, isso importa muito. O conteúdo é a parte mais importante de SEO, no fim das contas, e se você tiver um conteúdo meia-boca, as pessoas irão cair fora e o buscador vai entender que seu conteúdo não é bom.
Não adianta fazer todas as otimizações para os bots se você escreve um conteúdo com muitos erros gramaticais, com ideias desorganizadas e estruturas confusas. As pessoas não vão gostar.
E, se elas não gostam, o Google também não.
Organize suas ideias, faça um bom planejamento e uma boa revisão de conteúdo .
32. LSI: seja significativo
LSI é a sigla para Latent Semanitc Indexing, ou seja, a indexação baseada em semântica do Google.
Acontece que, a algum tempo atrás, muitas pessoas acreditavam que, para rankear, bastava repetir a palavra-chave incansavelmente no post.
Se isso funcionou em algum momento no passado, não funciona mais. O Google consegue interpretar a qualidade e relevância do seu texto pelo campo semântico utilizado, ou seja, na relação de significância presente no conteúdo do seu texto.
Para ficar mais claro, vamos a um exemplo prático: a manga!
Estamos falando da fruta ou da parte da camisa? Como o Google vai entender isso?
Bom, se você usa palavras como árvore, fruta, sabor, ele vai entender que é o primeiro caso. Já se você escreve loja, roupa, camisa, vai ficar claro que estamos falando de uma blusa.
Viu como o grupo de palavras usado faz toda a diferença?
Por isso é importante explorar seu conteúdo, tornando-o rico e informativo para o usuário. Mas não se preocupe! Um conteúdo de qualidade provavelmente fará isso de forma natural.
Entenda como e explore ainda mais as possibilidades da semântica neste post completo sobre o assunto .
33. Prenda o leitor em seu conteúdo: invista na introdução
Ter um leitor que permanece no seu conteúdo é importante. Isso mostra que ele é interessante e tem qualidade, caso contrário, quem ficaria por ali?
Essa é a lógica que o Google usa para considerar o time on page um fator de rankeamento. Assim, investir em uma boa introdução é fundamental, pois ela encantará seu leitor logo de cara, fazendo com que ele entenda que o seu conteúdo será tão bom quanto as primeiras linhas.
Conquiste seu leitor, gere uma sensação de proximidade e mostre que o seu conteúdo vale a pena ser lido.
34. Determine uma frequência de postagem
Você não precisa postar no seu blog todos os dias, relaxa. Mas você precisa sim estabelecer uma frequência de postagem e comprometer-se com ela.
Vai postar três vezes por semana? Ótimo. Faça os posts e siga seu calendário editorial.
É claro que alguns imprevistos acontecem e pode ser que você nem sempre consiga atender a frequência proposta. Algumas semanas você vai postar 5 vezes, em outras apenas duas.
Mas, no geral, seja frequente e não pare de postar.
Deixar de postar em seu blog pode trazer prejuízos imensos, como perda de autoridade geral do domínio e perda de posições na SERP, diminuindo seu tráfego geral e prejudicando sua estratégia.
35. Consiga tráfego do Google Images
O Google Imagens tem muito potencial para levar tráfego para seu site ou blog, especialmente em casos de “negócios visuais” (como escritórios de arquitetura e e-commerces de roupas e acessórios).
Para que sua imagem rankeie entre os primeiros resultados da busca de imagens, é importante fazer otimizações , como nomear o arquivo com a palavra-chave (não use arquivos de nomes aleatórios, como JPEG.00718), usá-la no alt text e incluir uma descrição do conteúdo da imagem nesse mesmo campo. Caso contrário, como o Google conseguiria identificar o conteúdo visual, certo?
36. Moz Bar: fique de olho em seus concorrentes — e também em seus parceiros
A Moz Bar é um recurso fundamental para quem investe em SEO. O legal é que ela é gratuita (com algumas limitações, é claro) e permite que você veja a autoridade de domínio e página de qualquer site.
Como usar isso na prática?
Existem vários aprendizados e inspirações que você pode tirar da Moz Bar. Dentre os principais, eu cito:
- identificar sites com DA e PA altos e entender o que eles fazem para conseguir isso;
- espionar seus concorrentes, acompanhando esses indicadores em comparação ao seu e tomando medidas para sempre ter maiores índices;
- encontrar possíveis parceiros para guest posts e co-marketings que tenham DA e PA bons e saudáveis, gerando links de autoridade para o seu blog.
37. Invista em anúncios com sabedoria
Opa, mas não estamos falando de SEO e, portanto, focando em melhorias orgânicas? Sim, mas se você usar o Google Ads com sabedoria, pode ter resultados positivos para o seu site.
Ninguém (ok, talvez duas pessoas) vai para a segunda página do buscador atrás de um resultado. Por isso, se você está por lá, faça testes de títulos e descrições do seu conteúdo com anúncios, e depois escolha os que performam melhor.
Pronto! Invista neles e veja seus rankings subirem!
38. Não use páginas diferentes para competir para uma mesma palavra-chave
Existe um mundo enorme de palavras-chave.
Da mesma forma que você não deve tentar otimizar seu conteúdo para várias palavras-chave, não faça conteúdos diferentes para competir para um mesmo termo.
A lógica é simples: é muito mais interessante investir seus esforços na otimização de um conteúdo para que ele atinja melhores posições, do que faça vários conteúdos sem tanta qualidade sobre o mesmo assunto, mas que não irão rankear bem.
39. Identifique quedas bruscas no tráfego e solucione o problema
Identificou que um conteúdo está caindo bruscamente na pesquisa orgânica? Entenda o que está acontecendo!
Identifique se aquela página apresentar algum erro que atrapalhe a navegação. Acesse a SERP, veja quem passou na sua frente e o que eles melhoraram, mas você não.
Algumas vezes, uma atualização de conteúdo ou mesmo uma mudança na meta description já é suficiente para ver os rankings aumentarem.
Se a queda de tráfego não foi em apenas um conteúdo, mas vários, vá mais fundo. Talvez seu blog tenha sido penalizado pelo Google de alguma forma ou você tenha perdido várias palavras-chave.
Independente do problema, o importante é encontrar formas de solucioná-lo e recuperar sua autoridade e seus rankings.
Embora fazer SEO não seja a coisa mais fácil do mundo, eu espero que essas dicas ajudem você na sua prática diária e que mostrem que é possível, com pequenas mudanças e práticas, conseguir resultados cada vez melhores — e especializar-se cada vez mais.
E você, tem alguma dica de SEO para compartilhar com a gente? Deixe nos comentários!