Does Florida 2 sound like?
If you still have not heard about the last update of Google’s algorithm , let me tell you that you are practically like the genius that lived inside the lamp and did not know what was happening in the outside world. But if you are a digital entrepreneur, you must get out of the lamp and discover what is happening lately in the searches that are made in the American giant.
The first thing to tell you that the new update of Google has a name, Florida 2 , which has nothing to do with the paradisiacal beaches of the state of Florida in the United States and took place on March 12, 2019 . Google left us with the twisted gesture to see how it affected the different domains in one way or another (to go up or down).
What is known about this update?
Many experts agree that Florida 2 is one of the biggest updates that Google has done in years. Why?
Because it is a broad core update, that is, it is a broad update of the central algorithm. Which means that Google is not pointing to any specific or vertical niche, or any particular signal, such as the quality of the page . For this reason, Florida 2 will have one of the most widespread impacts on keywords and in search rankings to date.
Do you want to know more about the latest update of the Google algorithm?
Well, read on, because this is what we know about Florida 2 so far, among the sources of information we have, one of them is the Google” searchliaison> Twitter account” .>
Everything you need to know about the basics of Florida 2
As always you should not forget that several broad classification algorithm updates are made per year. Google only confirms the updates that you think will have a widespread impact, come on, whichever you want.
With Florida 2 officially confirmed and labeled as a broad central update, the search community is on alert, paying close attention to Florida 2 and its implications.
Do you want to know what are the possible effects of the update?
So far, the impact has been uneven as we know from the comments of other webmasters on the major platforms of the SEO community such as Webmasterworld” or .>
Some owners of online stores or blogs have reported significant drops in traffic , others have noticed a significant increase in organic visits and others have not seen any significant change .
In my opinion, everything depends on the drastic strategies followed by your webmasters. That is, if it has been based on getting links to sack, an update of this type may affect you. If, on the other hand, your strategy is more balanced by touching all the legs of the SEO at the same time, the impact will be less.
It is also speculated that this update is the continuation of the last” update of august> 2018. Reaching the tentacles of Google beyond to “penalize” or “reward” websites that did not address in this previous version.
While it is still too early to say in detail what the effects of Florida 2 will be, some US digital marketing agencies point out that:
- It has an unprecedented global impact, without focusing on a specific sector or niche.
- It brings many fluctuations in the impressions in the rankings and consequently in the traffic.
- Follow the line of offering the best search experience by specifying the search intent, so that your keywords can be affected in the short term.
- It behaves well with sites that prioritize the quality of content and the speed of the page .
- The famous EAT (Expertise Authoritativeness and Trustworthiness) seems to be key in this update. So you will have to invest in investing” in backlinks> yes or yes.
So far what we know, and now what to do to mitigate the effects of this update?
Here are our recommendations.
How to mitigate the loss of positions in Florida 2
If there is something we want is to stay far away from the tornadoes that tend to hit the region of Florida, to prevent our online store or blog from flying through the air. So take note.
First of all, you should know that there is no great magic solution for websites that may have a lower performance after this update. The only thing you can do is review your strategy and find points of improvement, without forgetting to analyze what your competitors are doing to those who have benefited from the updated.
Your strategy will always be based on: creation” of> good and updated content” of quality links> , improvement of the user” experience> . Here I summarize some recommendations that you can apply on your site.
1. Update your content
You should already be updating your content at least once a month, but Google prefers much more.
Having old and obsolete content will not help you rank higher in any search engine. In general, the content has an expiration date, so we suggest you prepare and update your content constantly.
2. Add internal links
Internal link = add links to other pages on your website.
Internal linking is key to Google’s algorithm, because they help connect your content and improve Google’s understanding of the architecture of your website.
The bot will start on the home page of your website and follow the links to help Google discover the relationship between the pages of your site and the strength of the keywords will depend on the Pagerank that these links provide.
3. Includes external links
External link = add links to other sites on your website.
External links are the basis of Google’s algorithm, because they are the most important source of classification power.
But you must be careful with the pages you link to.
Make sure you are linking to high authority sites, because only in this way will you be correctly performing SEO for your site.
4. Put your audience first
In the same way we say “To Caesar what is of Caesar, and to God what is God’s”, we must think, “Google what is Google, and your audience what is your audience.”
Focus on your brand, develop quality content, with legitimate links and privileging the participation of users.
Your users must always be in first place, and they must be satisfied, because a good user experience will make them your brand ambassadors. Look for ways to add value to your brand and solve user problems.
Commit yourself to your target audience, so that you encourage users to promote yourself, directing traffic to the site from social networks and online forums.
Keep in mind that if your site’s popularity is well established, a greater portion of your traffic will come from these non-Google sources, and the algorithm changes will have a smaller impact on your overall site.
More and more users access the sites through mobile devices. Make sure your site is responsive and able to offer a good user experience on multiple platforms.
5. Measure the performance of your site
Watch carefully and check your web analytics tools regularly , because in many cases the answer is in the perfection of the users of your website or in the problems in the rankings (impressions, clicks, average position) that you will see quickly.
If you want to run away from these updates, stay away from the “black hat” tactics.
Enjoying every day of my work helping small and medium companies to become visible on the Internet.