Do you sound like Florida 2 ?
If you still have not heard about the latest update of the Google algorithm , let me tell you that you are in SEO as the genie who lived inside the lamp and did not know what was happening in the outside world. As a digital entrepreneur, you must get out of the lamp and discover what is happening lately in the searches that are conducted in the American giant.
The first thing to tell you is that the new Google update has a name, Florida 2 , which has nothing to do with the paradisiacal beaches of the state of Florida in the United States and took place on March 12, 2019 . Google left us with the crooked gesture to see how it affected the different domains in one way or another (to go up or down).
What is known about this update?
Many experts agree that Florida 2 is one of the biggest updates that Google has made in years. Why?
Because it is a broad core update, that is, it is a broad update of the core algorithm. Which means that Google is not pointing to any specific or vertical niche, nor is it propping up any of its particular factors, such as the quality of the page , but that it affects the nuclear part of its sorting algorithm. For this reason, Florida 2 will have a widespread significance in keywords and search rankings, one of the largest to date.
Want to know more about the latest Google algorithm update?
Well, read on, because this is what we know about Florida 2 so far, among the sources of information we have. The most important is the official Google SearchLiaison” twitter .>
Everything you need to know about the basics of Florida 2
As always, you should not forget that several updates of broad classification algorithms are made per year. Google only confirms the updates that it believes will have a generalized impact, come on, the ones you want.
With Florida 2 officially confirmed and labeled as a comprehensive central update, the search community is on alert, paying close attention to Florida 2 and its implications.
Do you want to know what are the possible effects of the update?
So far, the impact has been uneven as we know from the comments of other webmasters on the main SEO community platforms such as Webmasterworld” or .>
Some owners of online stores or blogs have reported significant drops in traffic , others have noticed a significant increase in organic visits and others have not seen any significant changes .
In my opinion it all depends on the drastic strategies that are followed by your webmasters. That is, if it has been based on getting links to sack, an update of this type can affect you. If on the contrary your strategy is more balanced by touching all the SEO legs at the same time, the impact will be less.
It is also speculated that this update is the continuation of the last” update of august> 2018. Going Google’s tentacles further to “penalize” or “reward” websites that were not addressed in this previous version.
While it is still too early to say in detail what the effects of Florida 2 will be, some US digital marketing agencies point out that:
- It has an unprecedented global impact , without focusing on a specific sector or niche.
- It brings many fluctuations in impressions in the rankings and consequently in traffic.
- Follow the line of offering the best search experience by specifying the search intention, so your keywords can be affected very short term.
- It behaves well with sites that prioritize content quality and page speed .
- The famous EAT (Expertise Authoritativeness and Trustworthiness) seems to be key in this update. So it will be your turn to invest” in> yes or yes backlinks” .>
So far what we know, and now what to do to mitigate the effects of this update?
Here are some recommendations.
How to mitigate the loss of positions in Florida 2
If there is something we want is to stay far from the tornadoes that often hit the Florida region, to prevent our online store or blog from flying through the air. So take note.
First of all, you should know that there is no great magic solution for websites that may have lower performance after this update. All you can do is review your strategy and find improvement points, without forgetting to analyze what your competitors are doing to which the updated one has benefited.
Your strategy will always be based on: creation” of> good and updated content” quality links> , improving the user” experience> . Here I summarize some recommendations that you can apply on your site.
1. Update your content
You should already be updating your content at least once a month, but Google prefers much more.
Having old and obsolete content will not help you to rank up in any search engine. In general, the content has an expiration date, so we suggest you prepare and constantly update your content.
2. Add internal links
Internal link = add links to other pages on your website.
Internal linking is key to the Google algorithm, because they help connect your content and improve Google’s understanding of your website’s architecture.
The bot will start on the home page of your website and follow the links to help Google discover the relationship between the pages of your site and the strength of the keywords will depend on the Pagerank provided by these links.
3. Includes external links
External link = add links to other sites on your website.
External links are the basis of Google’s algorithm, because they are the most important source of classification power.
But you must be careful with the pages you link to.
Make sure you are linking to high authority sites, because only in this way will you be doing the SEO correctly for your site.
4. Put your audience first
In the same way that we say “To Caesar what belongs to Caesar, and to God what belongs to God”, we must think, “To Google what belongs to Google, and to your audience what belongs to your audience”.
Focus on your brand, develop quality content, with legitimate links and privileging user participation.
Your users must always be first, and they must be satisfied, because a good user experience will make them your brand ambassadors. Find ways to add value to your brand and solve user problems.
Commit yourself to your target audience, so that you encourage users to promote you, directing traffic to the site from social networks and online forums.
Keep in mind that if the popularity of your site is well established, most of your traffic will come from these non-Google sources, and the algorithm changes will have a minor impact on your site in general.
More and more users access the sites through mobile devices. Make sure your site is responsive and capable of offering a good user experience across multiple platforms.
5. Measure the performance of your site
Look closely and check your web analytics tools regularly , because in many cases the answer is in the perfection of the users of your website or in the problems in the rankings (impressions, clicks, average position) that you will see quickly.
If you want to run away from these updates, stay away from “black hat” tactics.
Enjoying my work every day helping small and medium businesses to become visible on the Internet.