Google Posts is the new tool launched by Google My Business for fast and featured posting on SERP. Learn how to use this news!
Google My Business recently released a new feature: Google Posts.
The tool was being tested during the US presidential election and it took some time for Google to finally make the official announcement regarding the new feature.
According to Google community manager Marissa Nordahl, this function is intended to enable the business itself to provide important and timely information about its services.
Although it’s not yet available to everyone – Google requires filling out a form for anyone who wants to apply for the new feature – Posts is a resource with a lot of potential for advertisers.
That’s because it appears along with other business-related information, such as location and opening hours.
That is, Posts appears in the first places on the SERP .
More accurately, it will appear first on mobile (along with other Google My Business information) and on the desktop sidebar.
So when searching for your business, the user will get information directly from you first.
This feature seems to come in addition to Google Website Builder to enable a business to provide more information quickly and objectively.
How does it work?
Each post consists of three elements:
- A short text: Make an attractive, short text that shows the subject to be addressed;
- Image, video or gif: Use a compelling visual element that matches your business;
- Link to other content: Link to an article or to your site so that the person can get more information related to the topic covered in the post.
As it becomes available, people can click and enlarge it.
This allows a larger view of each post, accompanied by sharing options.
Finally, you can access the full Posts page for each business.
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Who can use Posts?
Posts is available for use by clubs, sports leagues, museums, films and artists.
To access this new feature, you need to complete a form in order for Google to review and authorize its use.
To apply, you must have a verified Google My Business account and meet the required prerequisites.
How to create a Google Post?
Having access to Google Posts, simply sign in to your Google My Business account and create the ad (with text, visual content, and linking). This can also be done by mobile.
On the posts home page, click “Posts” in the left sidebar.
A new window will appear to create the post.
Remember to insert interesting images, write brief, context-sensitive text, and put in an obvious CTA such as “Read More” or “Buy.”
You can schedule a post for either a specific time or duration.
Additionally, Posts provides insight into how many people saw and interacted with your content.
Did you like the news? Is it available to you already? Tell us in the comments!