If you’re about to launch your online project and you’re going to base your online marketing strategy on SEO, you’re probably wondering what to do with the hosting to get the best possible result . What is the best hosting for SEO?
Matías Rodríguez, de Mejorhosting.es , para que nos explique los factores que se tienen que tener en cuenta a la hora de elegir el mejor hosting para SEO . Well, to tell you, I invited Federico Matías Rodríguez, from Mejorhosting.es , to my blog , to explain the factors that must be taken into account when choosing the best hosting for SEO .
I leave you with him …
Web hosting for SEO
At this moment there are hundreds of thousands of companies or projects similar to yours. If your business is just one among many … How to do to excel? y tener éxito. While it is a challenge to make yourself noticed, do not be overwhelmed, because there are methods that you can work to excel and be successful. el SEO es tu mejor amigo cuando se trata de lograr visibilidad online . If you’re here you probably already know that SEO is your best friend when it comes to achieving online visibility . It is an arduous, but free, reliable process and will always be by your side to help you.
When we talk about SEO we do not just talk about a strategy or a magical pass that will solve your problems overnight, there are several factors that can affect your ranking in Google . Of course, some of the most important are the backlinks” data-contrast=”auto”>, el contenido“>target” key phrases> , backlinks” data-contrast=”auto”>, content” data-contrast=”auto”> and the structure of your website . However, there is another factor that you should not neglect and it is your hosting provider .
Yes, although everything else may seem sufficient in your SEO strategy, if your hosting provider falls short, your efforts may receive significant damage.
What is a Hosting service?
To explain it in a simple way, the web hosting service or website hosting is what allows Internet users to see your website . Basically it is a computer that stores the files of your site and shares them through the large network of networks. The companies that offer this type of services have (supposedly) the right technologies to make your information available to everyone and safeguard it.
As you can see, it is not something to be taken lightly, since it is the heart of all the efforts you make to have an online presence.
How important is SEO Hosting?
In a word – VERY MUCH. We always associate SEO with content production, design, web development and optimization for mobile devices. However, we do not stop to think about the key element so that users can reach our website, the service . Which SEO factors depend on, such as upload speed or user” experience> . Let’s see what this is based on.
Uptime / Downtime and SEO
Maybe you’ve heard of Uptime or Downtime . Otherwise, do not worry, I’ll explain it to you next.
Also known as uptime or availability time , it is a percentage in a period of time (generally considered monthly) in which your website is running without interruptions .
It is the opposite of Uptime and refers to the time your website is offline , unreachable in a region or the entire network.
I bet you prefer that your website be active and running all the time, at least as much as possible, so that customers find it always available. Since when you agree that your website is down, you lose a potential client.
Frequent inaccessibility will lead Google to mark your website as unreliable . They are not going to give websites that are most of the time off line a high ranking. They want to show only the best possible results . And availability is a factor of quality .
When choosing a hosting service provider, it is important to consider what your average Uptime is . Time is money, and the shorter the time of activity of your website, the more money you will lose. If you have problems with your accessibility, it is better to contact your provider to try to solve it as soon as possible.
If you plan to change hosting, the market is very broad, you have 1000 options. To opt for one or the other you can always look for reviews of hosting providers that have a Uptime / Downtime check like here” to be able know for sure if what the provider says in their advertising is real.>
The speed of the website as a key factor
As you already know, in addition to attracting the attention of your customers and being accessible, your website must also have a decent” upload speed> . How fast? Well enough so that your visitor does not lose patience and interest.
The Internet can offer your visitors a wide variety of sources for your questions. If you are lucky enough to receive a click, do not let the slow loading speed discourage your visitors .
A good hosting provider will upload the information quickly and allow your audience to navigate your website with ease. Customers do not like to wait . In turn, your website will receive a good user response and improve your ranking” in google> if your load is fast.
Make sure you optimize your website correctly to offer the best possible upload speed. But … How do you do it? Here are some of the things you can do:
- Find a hosting provider that offers cached storage ;
- Use plugins or plugins in the case of WordPress that implement caching on your website ;
- Compress your images with tools like Tinypng” . you should look for a balance between the quality of image and its size less it weighs better will be but remember that poor is not positive your site either.>
- Give your images the measurements that will be used on the web , to avoid that the browser has to do the resizing at runtime.
- Use the latest software
The location of your server and the domain name
Have you heard of local SEO ? Choosing a hosting provider with local servers for a local audience will generate more traffic for your website. Google will evaluate where your website is located and determine the relevance to that place.
Therefore, if you have chosen a provider that has data centers near your target audience, your website will be more likely to show results compared to others in another country.
If your website is local and is aimed at users in a certain country, you must also obtain a domain from that country. So, if your website is in Spain and your target audience is Spanish, then you must obtain a domain.es and a web hosting that has data centers in Spain or nearby.
SSL Certificates (HTTPS)
Having an SSL certificate (HTTPS) is a classification factor and this has been confirmed by Google. Most quality web hosting providers offer a free SSL certificate , so be sure to hire a warranty hosting .
In addition to HTTPS being a classification factor, you will also gain greater user confidence (seeing the “green lock” next to the URL). Your visitors will feel much safer if they visit your site in the warning they receive in their browsers when the websites do not have SSL . An SSL nowadays is a necessity, especially if you work with confidential data.
Other websites with which you share an IP
Although Google has not confirmed it, people often say that it can affect their SEO.
Basically, when you hire a shared hosting , you use the same server and the same IP address with dozens of other websites, sometimes even hundreds. If some or most of those websites spam or receive penalties, that IP will be associated with a “bad SEO “.
Therefore, if you are hosted on the same server and IP address with other spam websites, your legitimate website will also be affected. To avoid this, you should always go with a better hosting provider , get hosting in the cloud with a dedicated IP or simply verify what kind of websites are hosted in the IP address you are using with your shared hosting account.
The security of your websites and the server
If you do not adequately protect your websites, or if your server is not secure enough , you can be hacked or attacked easily and this will greatly affect your rankings.
If a hacker enters your website, you can easily modify your content to the point where you do not even notice it. Or if the hosting provider has not secured your server enough, you may end up with a DDoS (denial of service) attack on the server, which causes it to not respond.
How to choose hosting providers for SEO?
During my years of experience working with hosting services I have seen everything. My advice is that you look for quality hosting services that can offer you all of the above. Which is better? In which to trust? Consider these factors …
What is the reputation of the company ? What do people think and especially experts about their services? Is it a cheap hosting provider with a very slow start page and an outdated design?
What do your customers say? What do people have to say about their percentage of uptime, services and support? Look for reviews on the web, check their forums and social networking pages . Do they interact with their customers and respond to comments or questions from customers?
Do they have their own data center or are they only reselling services for another provider ? Do they have the latest hardware adhering to best practices or do they have outdated hardware and procedures ?
How many years have they been in the market? While this is not an exclusive indicator of quality, a company with several years in the industry must be doing something right , otherwise they would not survive that long.
How many communication channels does this company have? Do you offer 24/7 support? Is your knowledge base broad?
I hope that my experience can help you find a hosting provider with which you can achieve position your website in the best way.
A web hosting provider has an important role to play in the success of your website . Although there are no hosting companies that can say they are better at SEO, by choosing a provider that is reliable and respectable , you can protect your website from unpleasant surprises (which also affect SEO) such as slow loading speed, time inactivity and security risks.
Do you have any advice that I have not mentioned? Tell me in the comments.
Enjoying every day of my work helping small and medium companies to become visible on the Internet.