Surely already the story of how the creators of Google , Larry Page and Sergey Brin, began to lift the great empire they have today. With the algorithm” that allowed to organize the>World Wide Web like never before had been done. This algorithm, the Pagerank” basically gave>each web page a value based on the number and nature of the incoming links ( backlinks ) that it received. Therefore, the pages could be classified by order of importance ( rankings ) in relation to the incoming links received.
I tell you this because, since it was key in the creation of the most popular search engine in the world, it looks like the incoming links will always be fundamental to achieve visibility in search engines. At least when we are talking about natural positioning in Google . Since they are part of the essence of this search engine that has almost 90% of the market share in the United States and more than 90% in all of Europe. So you have no choice but to make Link Building , in 1998 and in 2019 😉
What is the Link Building?
The Link Building, in which Castilian (Link Building) always sounds uglier, is just working to get inbound links . Find websites where you can link us and get several fundamental things for SEO:
- Let the tracking robots find your brand new contents.
- That your domain acquires a greater level of authority (the importance that determines the classification)
- Achieve more visibility, making brand , to get users to click on our result instead of our competitor’s ( user” experience also counts in seo> )
Why is it important to do Link Building?
Maybe you are thinking that the Link Building is not important for SEO , because if you generate quality content, people will link to it on their own. Well, you may get very good results in a very specific niche , simply generating a lot of content that responds to what users are looking for and sending it to the Google index .
But try to position yourself in a competitive sector to sell online . Think that the fundamental thing is that it is more relevant than your competition. And the normal thing is that your competition already has many backlinks (and very good) because it has been there for a long time. So to begin to let you know, generate confidence to the user and that the tracking” robots consider you relevant have to>get links in other ways.
Maybe you’re thinking that when I say “other ways” I mean to perform an automated Link Building process, which is quick and easy for you. Well, I’m sorry to disappoint you. But since Google pulled its Google” penguin> algorithm in 2012, building links is neither easy nor fast . You need to invest time and / or money.
Therefore, I wanted to create a kind of link building manual , so you can work on your own if you can not afford to hire” an seo> , but you do have time. It’s something that always works, as simple as it seems Analyze your competition! If they are there with those links, why would not you be able to get it? Of course, improving your competition somewhat.
Link Building Manual based on your competition
With tools like Ahrefs” or target=”_blank” rel=”noopener nofollow”>SEMrush you can extract the incoming links from your main competitors. Extend them to an Excel with all the detailed information of these backlinks, such as:
- URL where the link is
- Anchor text used
- Type of link (if it is trackable or not, Dofollow or Nofollow)
- Domain score (different domain authority metrics)
- Detection date
The first thing I do once exported, is to organize the information, eliminating duplicates:
In this way, the list of links to be reviewed is considerably reduced. It is not the same to analyze 1000 links, than 50 links. Remember that from the same domain, maybe your competitor has 20 different links.
2. Analyze and select quality links that are replicable
All these tools to get backlinks , offer some quality indicators . Generally, one metric speaks of the popularity of the website and another speaks of the confidence it gives off (if it is linked to spam or other black hat practices).
I like those” of moz> the famous DA (domain authority), and Spam Score, but I ‘m sure you know the Domain Rating of Ahrefs or the Trust Flow and Citation Flow of Majestic.
I do not care which metric you choose, the important thing is that you have an approximate idea of the authority of the domain and the trust that you can place in it.
Logically you will not try to get all the backlinks that your competitor has, for various reasons: some links will not be of quality (working them can be more negative than positive), you will find “satellite” pages of your competitor or pages that are unaffordable for you.
Therefore, you have to stay with the best ones , that you can reproduce yourself. Be careful, only the quality links . With the metrics that I have indicated before ( DA and Spam Score ) you can draw a formula to determine numerically if a website is of quality. The websites from which the backlinks come are of quality if they comply with the following:
DA ≥ Spam Score x 10
3. Get the best links, without forgetting to generate content
Now you have a goal, get links in a specific list of websites where you know it is feasible to be. So you can get down to work! How?
Participating in forums
Participate with answers or resources of interest in forums of the sector (eg Web” forums> ). If users ask questions about a particular topic that you can offer, why not do it? Do it with quality content.
Contacting the webmasters of these sites to collaborate as partners, offering content that may interest their users, making guest blogging …
Almost all blogs are willing to accept quality content on your blog or at least a link exchange.
Logically you have to be very fine when it comes to contact, because to enter someone cold to ask a favor (a link) is not usually successful. But if you can connect or get their attention, showing the webmaster that you know him and you can contribute something, you will have a higher percentage of success.
That’s why I leave you here this template to make it easier for you:
I am [Your_name] and I have been following you for a long time, you will have seen in the comments of some articles. For example in this, that I loved:
I am writing to you because I am also a blogger as you can see in my blog [URL_of_your_blog] and I think I can also contribute quality content to your blog and get a good link for mine in return.
I have some topics that might be of interest to your audience:
I am convinced that the content will be of interest to your readers, as it was in the last guest articles I wrote:
And it will come great to reduce your workload for the blog.
You tell me something when you can.
Creating a company or private profile on specific platforms
Create your company or private profile on specialized platforms in your sector (eg Behance” for designers lawyers … .etc. of course it is important that in addition to creating you keep active on these platforms because we do not want spam.>
eye! Remember that it is essential that you always have quality content to offer . It does not help to make links like crazy if you have nothing to offer the user and the tracking robots (remember how” google works> ).
Does it make any sense to send the user to a page with low quality content or without any added value? Remember that if the user” experience> is bad (clipping rate, bounce rate … etc.), Google will not position the results related to a specific page. So yes, get good links but do not forget the generation of content . Or at least make sure you have a good product and valuable resources .
It will be a progressive process , it is not something you can do from one day to the next. Among other things, because as I say, you have to generate quality content, participate in forums, contact potential collaborators … But be patient, in the long run it has its reward.
Where to get quality links?
Maybe you’ve heard about platforms like PrensaLink” or where you can>buy backlinks at a reasonable price. In my case, I am a little reluctant to shortcuts of this type, because I have had to work to reverse penalties of companies that had done black hat techniques and it is an unrewarding job. Although I recognize that they are services to be taken into account when working on link building, especially in a second phase, when your site has already achieved good authority and knowing well in which sites it is worth investing.
Well, apart from performing this analysis of your competence, you should know that there are always general sites where you can get quality links to ensure a flow of links as you progress in the process of generating content and achieve collaboration agreements. These are the 20 best open platforms where you can place your site or your content, ordered by your domain authority according to Moz:
Create a profile and add the websites of your projects.
Create a profile with your website and participate in the websites where it is enabled.
Register your website and share content in PDF format where you include a link.
Create your personal profile and add a link to your website.
Register your website and share content in PDF format where you include a link.
You register and add your project.
7. The 20 Minute Blog Library
Register your blog in one of the best blog libraries, The” minute blog library.>
8. Eleconomista Business Directory
Register your company in the Eleconomista” companies directory> .
Register your company in this quality directory.
You add the feed of your blog.
Register your company in the mythical Yellow Pages.
You register and add your website.
Register your company in this directory.
Register your company in this other directory very focused on local positioning.
In this platform you can share your content in a community that is very active, so it will be easier to get dissemination and mentions.
Do not have enough with the links of your competition and this small list ? Well, you know that I also use another technique that I like a lot. It’s about searching Google websites that can be used to get links, filtering the type of site and content that interests me that I link, through the advanced search operators . This is explained in the blog of my colleague Luc%C3%ADa” mar> , in the article New” techniques for getting natural links> .
I hope not to leave anything to tell you. But if you think I forget something, you know some technique or website to get good links, I invite you to comment on this post . I will be happy to add it to help the readers of this blog.
Enjoying every day of my work helping small and medium companies to become visible on the Internet.