“Ok, Google. How to configure outlook on my mobile phone? ” While I was thinking about how to start this article, I had to go to the PCTEX cafeteria for some caffeine to improve my inspiration. And what have I found? Well to a friend asking for advice on your mobile phone Just what I needed! 🙂
We can cite a study that says that 25% of mobile searches are conducted by voice , or say that experts predict that in 2020 50% of searches will be made speaking . But we just have to look around to see how voice searches have been installed in our lives.
This is a reality that we have to take into account for SEO. Obviously, the terms we use in “spoken” searches are not the same as those we use in written searches, and the behavior of the search engine we all know is not the same when performing a voice search .
What do voice searches involve for SEO?
1. Mobile devices
Voice searches in Spain are becoming widespread in mobile devices, mainly from smartphones . So we must have pages adapted to these devices and that offer good performance.
2. Local searches
According to the aforementioned study, 33% of the searches carried out through a smartphone are related to the location . But it is also that, 76% of people who perform local searches, visit the physical place in the next 24 hours and almost 30% of these make a purchase.
3. Longer queries
People who use voice searches do so as if they were talking to a friend or a close person. So it does not introduce a query, but speaks to the search engine with all the richness of its vocabulary. Then, the consultations are longer.
How to optimize SEO for voice searches
Take advantage of long tail searches
As I say, an oral search is not the same as a search performed using a keyboard. Here, long tail queries are especially important. This type of searches includes more words (eg prepositions, articles, adverbs … etc.). If you detect queries of this type and offer a content that fits exactly what the user is looking for (which is easier when dealing with more explicit searches) you will get quickly appear in first positions for these keywords.
Understands the user’s search intent
As I explained in this article , Google constantly strives to better understand what users really look for when they enter specific words in the search engine. It is what is called intend search or search intend , if we use the Anglo-Saxon expression. Voice searches have a very well defined search intent, they are very specific.
It is not the same for a user to search “How to travel cheap to Thailand” than “Cheap travel to Thailand”. In the first, the user is possibly looking for tips to save on a trip to Thailand, while in the second case, he is probably looking for cheap returns. The first is more informative and the second is more transactional. In voice searches we can very easily detect traffic niches when we conduct our keyword study .
Use tools to learn user questions
But how to know which are the most common questions that users throw into the search engine? You have many free tools to know this type of questions.
Free tool that offers you the most relevant variants of keywords, including the questions asked by voice.
The same type of tool as Answerthepublic. Practically throw the same results, it is a matter of taste to use one or the other.
If you have validated the ownership of your domain in this free tool of Googl and you can see, in your performance reports, the queries that are really taking clicks to your website. This is useful for all types of queries (not only for voice queries), but since you can filter by device, you can see which mobile queries you should optimize for SEO.
Sometimes we go crazy using SEO tools to know what users are asking Google. But we do little internal investigation of what our customers really ask us . Analyze the emails in your inbox, write down the telephone queries, the ones you receive in social networks …, when you prepare your blog calendar. If you answer these questions you will gain two things: more SEO traffic and more time for you to be able to answer these questions with your article every time a client asks you again.
Optimize the loading speed
As we have already mentioned, voice searches are usually carried out from a smartphone, so it is essential that your website be mobile friendly (not only for this reason, remember the Mobile First Indexing ) and load it as quickly as possible so that the user experience does not suffer. Remember that mobile users are even more impatient than PC users and devices have less processing capacity. Of course, do not go crazy trying to get the highest score in Google Page Speed , as Jaime Sempere explains in Blogger3cero .
Work local SEO
As I told you at the beginning of the article, according to Google, most voice searches are related to location . So you must have a good profile in Google My Business to not miss this part of the cake. Get more reviews on Google My Business as indicated by José Peña in this article to generate trust in users and move up in the rankings of this type of results.
And here’s the analysis on my part. Now it’s time for you to participate with your comments, to show your experience or your doubts.
See you in the next article!