If you work with SEO, you’ve probably heard about the importance of backlinks, right? But in this post I will teach you how to remove backlinks! Sound weird? Be aware that there are negative links that can harm your site. Want to understand more? Then read on!
External links are great for ranking any page and you probably already know that. Who works with SEO and does not want to receive links, right?
There are even professionals dedicated to getting new links to websites and blogs, did you know that?
But it’s important to note that links are good as long as they are of quality and relevant.
Links are not always rosy: We know there are areas of untrustworthy domains, so we need to take some action to prevent your work from being harmed.
So today I am here to teach you how to reject backlinks. Yes, that’s right.
But why remove backlinks?
Because, along with them, you also remove the “negative relevance” they convey to your domain, making your SEO strategy safe and unaffected.
Want to understand more about this? So just stay here to learn all about it.
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The Importance of Backlinks
Ever since I was a child in digital marketing I remember very well hearing my grandmother say that no content marketing strategy goes out of place without backlinks , and at some point she was right.
Because search engines value a page that receives quality backlinks .
Think of the following analogy: a session in the public library where digital marketing, marketing, and management are all related – and there are 200 books out there. Of this total, about 150 cite Philip Kotler as a reference on marketing issues.
Thus, the fact that Kotler publishes books on the subject of marketing and other authors cite his works as a reference makes him a reference in the subject.
Can you understand the relationship here?
The same works for websites when it comes to backlink, so it’s interesting that you get the most quality links and not unrelated, low-relevance links.
This is because these quality links will be a factor in making your page perform well on any search engine’s SERP.
How low relevance links affect your SEO
Not only quality links live the marketer.
The fact is, you don’t choose who links you to: people can simply link to your site when they see fit.
In some of these cases it may even be negative SEO , which is when someone intentionally points out suspicious and low quality links so that your site is affected by it and even penalized.
So rejecting links is not a simple marketing action, but rather a strategic one that every website marketer should pay attention to.
It’s important for you to know that there are different types of backlinks:
- Link juice : Also called link equity, means the authority passed from page to page through a link in the content.
- Nofollow links: do not transmit page authority to the destination.
- Dofollow links: transmit the authority of the page to the destination.
- Root domains links: Different domains that link to your site but are considered only one root domain, regardless of how many times they link.
- Low quality links: Toxic or doubtful considered to be of poor quality.
- Internal links: Internal links placed within a page that lead to a page of the same domain.
- Anchor texts: The visible and clickable text of a link, like this article about anchor texts
Each has its own different characteristic and effect on a website, but let’s talk specifically about low relevance links.
Google has become especially concerned about them with the Google Penguin update , which aims to identify and penalize poor links, as well as those that are not naturally captured.
That is, pages are likely to be penalized by Google for the links they send and receive. So a low relevance link can affect your strategy and make your traffic never be the same again.
But calm down, there’s always a way out!
With the practice of rejecting backlinks, we can prevent getting suspicious links from negatively influencing your SEO.
How to identify this type of link
Google itself is not so clear with users about the qualification points used to identify a poor quality link.
What we have information is in a mention of the link schemes on Google’s own page, which addresses what is punishable, and it is important to highlight this part:
“Links intended to manipulate a site’s PageRank or ranking in Google search results may be considered as part of a link scheme and a violation of the Google Webmaster Guidelines. This includes behavior that manipulates links to your site or links on your site that lead to external sites. ”
To identify yourself, you must have some analytics tools, but most of them are all paid, except for the Google Search Console .
The main tools used for this are:
- Majestic SEO
- Monitor Backlinks
In this text, we’ll show you how to identify negative backlinks through Google Search Console and SEMrush, okay?
Using the SEMrush
For those using the tool, there are two options: a full (and manual) and an automated (automatic) analysis, but depending on your plan you can’t check all links in detail.
Starting with the automated form: you need to register your project and use the feature backlink audit where the tool reads all links and presents the health of your project.
The second option for checking backlinks from your site or any other, just enter the domain in the search field and access the backlinks that appear right on the dashboard to access the full list.
After logging in, you will come across the results as well as some metrics used, but the main ones to take into account are the PS (page score) and the TS (trust score).
These metrics were developed by SEMrush as a grade that evaluates the page and its confidence, both ranging from 0 to 100. Therefore, you need to filter from smallest to largest.
You should evaluate the following aspects of links in your analysis: page score , trust score and then the source .
I recommend that you always check in, because it may be a new page with no relevance or an old page with no context and no relevance (ideal to remove).
Once you find the link, there are two options. You can ignore the domain as a whole (www.site.com) or the specific page (www.site.com.br/page).
But remember: if the page is already considered toxic by the tool, expect no less from the domain.
Using the Google Search Console
In addition to being a great tool for diagnosing your site, the Google Search Console can also be used for SEO.
That’s why we’re going to cover it here: show how you can identify this kind of link.
Learn all about Google Search Console right now!
If you don’t have any paid tools, know that this can be quite a laborious activity, but we know that the annoying ones have the most effect on your blog.
From the GSC menu, go to the search traffic part and go to the links to your site section.
Here you can see the domains that point, as well as the number of links, and our work is just beginning.
Is the domain that points to you familiar and well known in the market? If so, this is a good sign! But what if it’s a domain you’ve never heard of? So go ahead and click it.
After clicking, GSC will give you a report with all pages of your site to which the selected domain sends external links. It is very important that you click on the page and see which links are being sent to it, because that is where the danger lies.
It’s important that you go to some (or each) of them and see if the domain is not unfamiliar, improper, and also if there is any context for sending links to you.
That’s because these low quality links often have nothing to do with the subject you deal with on your site and this can be a negative sign.
What you should do now is create a .txt file (the one in Notepad) and create a list of the domains you suspected and want to prevent dubious links from transferring their low relevance to your site.
The list will look as follows:
One tip is to always put the day and month in the name to know when was the last time you decided to clean up and remove some backlinks from your site.
Removing unwanted backlinks
We’ve come to the final and most important part of the matter: the time to remove backlinks that may be harmful to your site .
I hope you made the list I showed with the domains to be removed, because it will be used for uploading and showing GSC that we don’t want to receive dofollow links from the addresses.
Google’s own support page provides information on how to reject links, which you can check here .
Let’s get down to business!
Scroll to the bottom of the page and upload a list of reject links on the page of the tool that is also pointed to on the page.
After that you need to select the domain you want to reject links for Google Search Console to pull the information correctly.
Now we will upload the list, and remembering that it must be a file in .txt format , even notepad works, ok?
Uploading and uploading the file will give you a warning telling you about the day, time, file uploaded, and the number of URLs rejected.
And that’s it!
Seems like a complicated process but following the walkthrough things get extremely simple.
And now that you’ve learned in a practical way how to reject links that might hurt you, it’s also very interesting to learn how to get quality links to your site.
But why? The answer is simple: so that it becomes authority in the eyes of Google .
Want to learn several other strategies for mastering the top positions? Check out our complete SEO guide!