As is tradition after each congress, I tell you the main conclusions and lessons learned at the Extremeño Congress of Digital Marketing , which was held last week in Badajoz.
Because we all like to see what is counted in these congresses, when we do not have the opportunity to attend para, to get a little updated on the latest trends. Obviously it is not the same as being there, but at least with this summary you can see if you have missed something important or if you are really up to date 😉.
How was the CEMD 2018?
A total of 8 papers in the morning (it is said soon!) And 3 workshops in the afternoon , to choose from 8 different. A very complete programming and some “profes” very applied, with much desire to work and have fun telling us their marketing strategies.
This year we can say that the organization improved with respect to last year, avoiding the long lines at the entrance and the consequent delay of the beginning. The experience helps to improve, despite some technical problems and some meaningless political inclusions, which seem like the toll we have to pay to continue fostering the growth of digital marketing in Extremadura.
The networking area enabled this year we liked everyone. Attendees, speakers, organizers … we talk about ideas, projects and possible collaborations. You can see some images of the fantastic atmosphere that you missed, in the official account of the congress on Instagram and Twitter .
What was the highlight of each presentation?
We started the morning sessions with Eva” collado> talking about Personal Digital Brand . It seemed that he spoke directly with each of the attendees in the auditorium, making us reflect on what values we are capable of generating in third parties.
Are we creating a solid personal brand, human, credible and above all authentic ?
Ana, founder of Eventosfera” marketing> , reminded us of some marketing bases that sometimes we forget and that are fundamental to developing a good communication strategy On and Off . He gave us the most important points so that our communication, both inside and outside the internet, makes sense and connection.
“Identify the client and his motivations, analyze key moments and attend to opportunities, without creating false expectations!”
Álvaro de Raiola” networks> , who was already in the previous edition with a practical WPO workshop in WordPress, was encouraged with a great presentation. His close tone, speaking clearly of the things that really matter, is something that I love.
He gave us ideas of the best cache plugins for our “WordPress to fly”. Among its recommended are WProcket” performace> , Total” cache> and WP” fastest cah> .
With Elena” charameli we> enjoy as much as last year or even more. He repeated as a speaker, this time he told us about Google” ads> news and optimizations . He taught us how to use this new version more “Smart” than ever before. In addition, he gave us a couple of tricks for customizing ads.
Curious as a simple emoji” in the ad description can increase click ratios.>
The one that could not lack is Miguel Florido of Marketing” and web> , an indispensable one in all the events of digital marketing and one of the impellers of this congress in Extremadura.
It made us think about what a brand is, and how to strengthen your personal brand with a good action plan . And most importantly, once you have visibility, what strategies can you follow to multiply conversions and get more sales?
Do not miss the little gift to organize your editorial calendar , you can see it here” .>
In this edition, the attendees were lucky to enjoy the great Luis” villanueva> . As an SEO, I could not miss it. In fact his speech was one of the culprits so that this year he did the impossible to attend. Always something interesting (and most importantly, founded) to tell.
“SEO or not SEO, that’s the question”
He unveiled the keys to how” google> currently works” detailing the process of tracking and indexing with schemes sources information rhythm that characterizes him why should we use search console> , to understand and optimize Google’s crawling and indexing process.
Carlos F. Guerra and Phil González
Also present in the previous edition, Carlos Fernández (director of Social Media at Iberbrola” and phil gonz of made a stellar intervention in the purest star wars style to bring us up date on social media landscape. carlos faithful defender facebook instagram explained as some very war between these networks challenges they face future.>
Pacense Marina” conde> , owner of her own clothing brand, La Condesa, told us about her adventure to enter a very competitive sector such as fashion in Spain . He dressed celebrities such as singer Leiva or Mimi Doblas. He recommended a few applications to improve the management of your Instagram:
Automation for your Marketing and Sales Strategy
In the hands of Geni” ramos> , we put some batteries with automation . He told us his success stories, without losing the opportunity to occasionally put the “wedge” of their online courses (a teacher with regard to how to automate and get passive income 😊).
All the repetitive processes that you are using in your business can be automated with the help of tools and / or personnel.
Some of the tools that he recommended:
- Zapier” : connect the applications you use every day to automate workflows>
- InflusionSoft:” the most complete software for automation. a piece of crm that allows you to centralize and automate all day-to-day processes company or an entrepreneur they are per month>
- Calendly” : to organize meetings avoiding the typical interchange of emails agree on date and time appointment.>
Discover what your users think
Daniel Torres, from Torresburriel” estudio> and one of the leaders in the field of User Experience (UX) in Spain, brought us a very practical workshop. And despite the technical problems that did not stop boycotting him, he took the session forward as one of the most practical I remember (as a workshop should be).
He explained 3 simple techniques of observation test with users, to avoid making statements or changes of strategy based on conjecture and not facts.
- Tree” test> : Very useful to evaluate the categorization of sections of an ecommerce, for example.
- Card” sorting> : Very useful to choose the most suitable categorization. We always kill ourselves with the architecture of the website and we do not use this type of tests.
- Test” of first impressions> : To test how intuitive is an action that we offer to the user.
With these techniques we can know with certainty what the user does not like and intuit with enough solidity what he likes. The tool that he recommended in this case is Optimalworkshop” .>
And here is what I wanted to tell you about the second edition of the Extremeño Congress of Digital Marketing .