If you have a blog but you do not have very clear what kind of content you should be publishing , because you see that many of the leading bloggers have super extensive texts on your blog, it is possible that this topic interests you.
Why do they write so much text if, with the amount of information on the internet, it is impossible to stop and read it? Is it beneficial to post long articles for SEO?
To answer that question, I invited a specialist in Copywriting (content writing) to my blog, Edith” gomez> . She is the person in charge of the contents of Gananci.com and collaborates in various magazines and newspapers such as Eldiario.es .
I leave you with her …
We all make a first impression of everything we see for the first time: people, places, businesses, products … etc. And if we talk about web pages, the time to make a first impression is very short. We do not usually spend more than 2 minutes giving an opportunity to a new website.
Less than 2 minutes in which we have to engage visitors and get them to visit us again Less than 2 minutes to build loyalty! If you have less than one hundred and twenty seconds to convince a new user that you are worth your clicks and your actions, you’d better be brief, right?
No, the truth is that it is not so, because if you want to stand out in a sea of content and keep users on your page, long-form articles are a good way to go.
While the length of the standard publication is usually around 1,100 words , long articles usually have a minimum of 2,000 words and even more than 2,500 words . Long articles try to tell stories and attract readers.
Then I will talk about the benefits of publishing long articles …
Much of the negativity that surrounds the content in a long way is because it can seem tedious and endless .
But the extensive content should not be simply long, it should also be full of visual stimulation . Images, subheadings, bold, short paragraphs … etc. It is about maintaining the informative capacity of the text , but making it more readable .
Another thing you can do to highlight your content is to include Tweet boxes and tables” of contents> . These elements create a large cumulative difference in the user’s perception when reading a long text.
By mixing the visual content in the articles to reflect and of high quality, you make your text walls, something incredible and mentally attractive. With an attractive web design and a correct layout of your texts you will improve the user” experience> .
Words by image
It is not enough for a long-form article to simply have 1,200 words or more. It also needs ten to twelve images to stand out and prevent it from being a solid wall of words.
Therefore, if you have committed to creating long articles, make sure you do not stop at word counting alone . Add some images to keep things readable and shareable.
Long articles allow you to create better content , a more explanatory and explanatory content.
How many times have you come across a publication that promises to be a “complete guide” only to discover that it is simply a brief introduction to a specific topic? It is quite frustrating.
The long-term content allows you to delve deeper into a topic , including research and comments from the interviews. It gives you the opportunity to be exhaustive, and that is what allows you to generate higher quality content .
Contrary to what many content advertisers believe, long-form content is a powerful tool that brands can use to increase credibility . To earn the respect of consumers and get better results from content marketing campaigns .
In a digital market so saturated with content, webmasters burn their brains to find ways to stand out from the crowd.
The best way to have a positive impact on your consumers is to demonstrate that your brand is a reliable source of relevant information . Credible brands gain the trust of consumers!
Long articles have a huge SEO impact
Why should you write long articles? Would you like to increase” visits from search engines> ? Who does not like the succulent and free organic traffic?
If you want your organic reach to grow, do not be afraid to increase the number of words, because Google likes content rich in vocabulary.
Length of content vs range
- Larger sites with more domain authority tend to publish more extensive content .
- Longer content has more keyword” optimization> .
- The longer content earns more external” links> .
The simple fact of adding 1,000 word posts to your content strategy can help you get very far.
Improve the exchange of social networks
A great thing about long format content is that it usually contains several links to external articles published on the Internet. With what is easier to promote the exchange of links (or get mentions in social networks) with sites in your sector or other sectors.
In addition, the long content has a semantic richness and a level of detail of the information that persuades people to share it.
There is a greater probability that people share something in social networks that they consider useful or reliable . In addition, almost all blog posts have social buttons that again facilitate the linking and sharing of the publication. This further extends the dissemination of the article, which facilitates content marketing.
They generate a better reading value
Another great advantage, perhaps the most important of all, is that the long format content creates incredible value for readers.
Think of some popular blog that publishes long content on various interesting topics, have you noticed that most of your articles go viral?
Well, they become viral because they are long in content. For something you came to read them, right?
Long format content increases conversion
In the end, it all comes down to one question: can long-form content increase my conversion rates?
The answer is yes. Content marketing that uses long content is easier to lay out with calls to action that can generate leads and, ultimately, conversions.
So, can you see the long articles in a useful way instead of seeing them as tedious?