Knowing the key features of search pages (SERPs), in addition to the most important features and tools, you can create a strategy for rising positions and increasing the visibility of your website or blog.
First of all, it is important for you to know that searchers have been around since 1993 and that Wandex started the story of these features, which have had incredible developments since then.
Now yes, let’s talk concretely about the features and characteristics of Google’s Google search pages.
What are the elements of search pages?
Most of the search sites are quite similar.
The conventional elements, according to their position from top to bottom, are:
- search box : Where the text or image you want to search is entered. It is located at the highest part of the search engine.
- Vertical Navigation : Tabs that let you filter searches according to the type of content we need (images, videos, news, and more). In addition, you can refine results by region or publication date.
- Result Information : The number of results and how long it took the searcher to find them.
- PPC advertising ( Pay Per Click ) : Paid ads to get SERP positions and get more clicks.
- Organic results : All results derived from algorithmic information processing that allow you to position a site following a SEO strategy .
On Google search pages, we may also occasionally find a section with search-related images in the result information, as long as visual content is relevant to the user .
Why is it important to know the structure of search pages?
The best part about knowing the structure and functionality of SERPs is that we can then work effective SEO strategies to position our blog or site on Google and other search engines.
For example, depending on the keywords set for a post, SERPs enable some specific functionality that helps us scale results, including displaying them twice on the first page.
Next, we’ll show you what the features of Google search pages are.
Google Search Page Features
As we mentioned, SERPs’ features can give extra visibility to their competitors. Something that undoubtedly is beneficial for your company. Know what they are!
The answer boxes are direct and concise results for searching for a keyword. They appear at the top of search pages, above the first organic position and are called “zero position” .
Provides the user with brief information related to their search, without necessarily entering one of the results.
Something very similar to the previous one, except that it is used to show lists or step guides to follow.
These are the links that appear below the website description within the SERPs. Its purpose is to provide the user with relevant information about a site when they are looking for something specific.
There is no direct way to turn them on organically, but if you have a well-optimized site, Google might consider it. If you rely on the Google Adwords service, you can view up to 4 links .
These are graphs that show a detailed description of the keyword, providing relevant information about a public place, company, times, and more.
For example, if you search Google on Google’s own search site, a box with information about the company, the CEO, the year of foundation, and other related information will appear on the right.
When entering a keyword, the user receives several featured news on the topic, as well as organic results.
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Also called Short-Click, is a box where a list of queries related to the keyword is displayed, under the heading “Related Searches”.
Thus, SERP seeks to identify the user’s intention not to show other results due to excessive publicity, long load times, poor quality of content, among others.
Provides a specific definition of the keyword the user uses, as well as a link to the site.
It’s interesting when it comes to defining a specific term and helps to position posts and websites that have good SEO practices.
Within the functionality of SERPs is showing a graphical answer to a question.
For example, if you search for a keyword similar to “how’s the weather,” Google will show you a graphical report of the weather for that day and next, according to your geographic location.
How to identify resources and what tools to use for analysis?
Each feature is displayed according to a search intent. For example:
- know more about a subject;
- discover specific data;
- perform some action;
- perform some action through a device (mobile, Google Home, tablet);
- go to a website ;
- search for locations.
And, according to search intent, there are tools to measure or broadly visualize the classification of the keyword.
Services such as SEMRush or Ahrefs provide detailed information for reaching and measuring the functionality of Google and other search engines.
What do you offer?
- provide information about the features of the SERPs being occupied by their competitors;
- find keywords that enable the functionality of SERPs, as well as track the position of your site;
- detect opportunities to take advantage of features;
- optimize the features you want to enjoy.
The choice of one or the other will depend on the goals and needs your site or blog has . But overall, both are excellent tools for optimizing and measuring your SEO strategies for Google search pages.
Want to keep learning about SEO best practices? Download our SEO eBook and learn about its history, functions, and tips that will take you to the top spot on Google.