A very common question I get is whether bold is one of Google’s more than 200 ranking factors. Are blogs they use penalized or can they rank better?
Bold is not a factor that directly impacts in the ranking of blog pages, but it is an essential element for the scanability of the post.
With the help of bold, you can highlight phrases that could go unnoticed by readers. Focusing on a few sentences gives your reading more fluidity, which can positively impact users’ time on the page.
So we can say that boldness indirectly impacts page rankings , since:
- decreases the bounce rate;
- increases page permanence time; and
- considerably improves the user experience.
It’s important to note that boldness, if overused and in any position position of the content, can negatively affect the user experience – the text is difficult to read and polluted with so much highlighted information, making make the reader lose interest in reading.
Therefore, use bold, but consciously and only phrases that are noteworthy and that cannot go unnoticed by the reader.
One tip, this time for those people who use the WordPress “text” tab – part of the content code – is that there are two ways to bold content: or .
The code is used for emphasis, while is more visual. This is because the crawler used by visually impaired people understands only the code and does not read the code as a sentence worth mentioning.
On the other hand, if you uninstall the HTML 4.01 and XHTML plugin, elements with the code remain in the content as if puglin had never been installed.
Any questions, leave a comment that I will be happy to answer. I will also leave some content that may continue to help your learning:
– 12 advanced content hacks to multiply your traffic
– All about SEO: Check out the complete Rock Content guide
– Understand how to do competition analysis on content