Often, when I try to explain to people what I do, I find that they make weird faces or laugh at some terms of online marketing that I use. For example, one day, talking to my girl, I told her that I would need her headphones to attend a… webinar. And of course, this word phonetically speaking doesn’t sound very good: “ huevinar “. So basically he laughed in my face. I tried to explain to him in detail what it was but he wasn’t really listening to me anymore, he kept thinking about the word and the grace it made him.
This is very common for those of us who work in the sector, since new concepts are always emerging that take time to spread among people. That is why it is good that there are pages where the terminology used in digital marketing is defined. Because these will not be found in the Dictionary of the Royal Academy of the Spanish Language , much less in the Google Translator even if the word is an anglicism. So, in order to contribute my grain of sand and incidentally avoid the continuous explanation of many of the terms of digital marketing that have to do with my work, I have decided to leave you my particular SEO dictionary .
Here we go!
An orderly set of systematic operations that allows calculation and finding the solution to a type of problem.
It is the formula to find the solution to a given problem. In the case of the internet, SEOs frequently talk about the Google algorithm, which has a formula to solve the problem of excess information on the network and whose main objective is to give each User what you are really looking for and will be useful.
Anchor Text or Anchor Text
It is said of the text on which we click when we want to access the content of a link. For example: Click on the following link to find out more about me . The anchor text would be “more about me.”
Term used to define the value or relevance of a particular website. The Moz company offers us an accurate measure of said authority with values ranging from 0 to 100.
Space of a web page that shows advertising content. So when you click, we enter the sponsor page.
We say that your web page has X backlinks or incoming links, when x pages are linking you. This is something fundamental for web positioning because it serves google to find and value web pages.
Group a set of techniques used in web positioning, which aim to “deceive” search engines when classifying a website. They are practices pursued by Google and I do not recommend you do.
This is a term (in English) that we use in web analytics to measure the percentage of users who visit our website and then leave it, instead of visiting other pages, because no They have found what they were looking for.
Citation Flo w ]
This is an SEO indicator that shows how influential a URL can be based on the number of sites that link it.
Content Management System or Content Management System is an application that allows the creation, editing and deletion of web content to make it available to a user without the need for a programmer. They help to manage the contents as if it were a text editor.
Click-Through Rate (CTR)
This is the click-through rate that a given link receives. It is obtained by dividing the number of visits by the number of times it appeared. For example, we can know the interest of users on our website by reviewing the click rate on how many times Google shows us in its results.
The term conversion comes from the transformation of a visitor of our page into a customer, when making a purchase of our product or service. The user “becomes” a customer.
We talk about copywriting to refer to the writing of persuasive texts that are used on web platforms. It’s about marketing content through texts to get users interested in our products or services.
This is the route taken by the crawlers sent by the search engines in order to analyze the content of a web page.
The Crawl Budget is the frequency with which Google’s search robots visit a particular web page, essential to position it more efficiently.
It is the name we use to refer to a web page and access it. This is unique and therefore each webmaster has to register his as it happens with the brands. Eg luisrevuelto.es.
It is an SEO indicator of the SEO software company MOZ that tries to measure the credibility of the content and quality of a Web page.
Email marketing is known as the use of marketing and advertising techniques through email.
EMD ( Exact ] Match Domain )
It is an SEO term that explains all those domains according to the keyword you want to position.
Are all those links that lead to a page that does not exist or is not available.
It is a status code that states that the open link is broken, defective or no longer exists, and therefore cannot be navigated in it.
It is a status code that indicates a programming failure and, therefore, the website server cannot recognize what the problem is.
It is the main advertising offer in search engines for advertisers. Through the keyword auction system, decide where each sponsor deserves to appear.
Hosting or Web Hosting
This is the file storage service that make up a website. The companies that provide this service have high-performance servers that seek to ensure that web pages are online despite possible physical failures.
Hashtag is a way to group content through social media tags, for which you have to place the “hash”, the pad, in front of the word that will serve as a tag. They allow you to quickly find everything related to a topic.
It is the job of classifying information that search engines do when they add web pages to their servers. They do this by creating a content index similar to that of a book.
It is said of the number of times a web publication appears in a certain channel. For example, the number of times our page appears in Google results for a search.
It is a very new term of online marketing, so its definition is not yet concrete. But basically we can say that instead of “bothering” the user with advertising, it is about “attracting” it to your online business through non-advertising publications on various channels. The idea is that the user becomes a fan of your product and is much more willing to buy.
These are the main words for which we want our website to appear in search engines, since they define our business and therefore we want to get visitors interested in them.
The Key Performance Indicators or Key Performance Indicators allow to measure the results of an online strategy based on quantifiable values.
A landing page is one that contains information about a specific product or service and is designed for the user to be interested in it. To get the user to enter this page, pay per click campaigns are usually used in search engines.
Information of a user interested in our services, which we get through a form placed on a website. It works with pages (landing pages) optimized for the user to request more information about a product or service whose benefits are highlighted.
Call to action
It is an element of a web page (we usually talk about landing pages) that encourages the user to perform the desired action. For example a persuasive text on a purchase button.
The Link Building is the creation of external links for a domain in order to increase the authority of a website and improve its ranking position of search engines.
It is said to use key phrases composed of more than three words. For example when placing the Anchor Text of our links. The objective is to increase the chances of being found by more terms or by a more specific user.
These are information texts that describe in a few words and precisely the content of a website in order to help interpret the page better to browsers and search engines.
It is said of the computer program that it obtains an ordered list of main results given a search query. It includes three processes: crawling (browse the web to search for new pages), indexing (set content indexes) and sorting (shows them according to a ranking).
Refers to the action of expanding our network of contacts (usually in events) focused on achieving new business opportunities.
Name the algorithm used by Google to establish the classification of its results. Based on the ranking systems of scientific publications by which an article is more important if it is cited by other colleagues. The value of a web page is also established through its PageRank.
It is the dreaded punishment of Google or other search engines, when we try to manipulate the rankings. This is the sudden drop of a certain number of positions in the search results. For those who like motor racing, it is similar to when a driver fails to comply with the regulations and X positions are delayed.
Organic or Natural Positioning
It is the position that our website occupies in non-advertising search engine results.
Search engine ranking is the position a web page occupies within a page formed by many search results (in Google, Bing, Yahoo …)
It is a technique based on the automatic sending of one URL to another in order to make that page available.
It is a text file used to prevent crawling robots from indexing specific content in their results.
Search Engine Result Pages are the pages returned by search engines with the results found for a particular query keyword
It is the computer program that processes the information stored on a particular website showing the user the pages requested at any time. The same one that sometimes tells us that there is a 404 or 500 error
These are files that show all the pages that make up a website and inform trackers of what are important according to webmasters [19459116 ].
It is the fragment of information of a certain web, that the search engines offer to the users in the search results so that they know the sites beforehand.
This is an SEO indicator (also from the Moz company) that expresses the reliability of a page in terms of being suspected of spam.
These are all those keywords of shorter length (no more than 2 words) and more generic , which usually refer to a particular product category.
Are those words that by themselves cannot give information about the content of the text and, therefore, are void for search engines (they are not taken into account).
Refers to visits that access a specific website.
This is an SEO indicator that represents how reliable a web page is based on how reliable the sites that link it are.
This is a technique black hat link building, where a network of links is created at different levels of quality to gradually transfer authority to a website. The furthest level of the web is the most neglected in terms of quality and the closest is the one with the highest quality.
This is the ease of content to be shared among Internet users. Its meaning is very focused on social networks.
This is an online videoconference that allows speakers to give a master class and attendees participate in it regardless of their geographical location. Software is used to establish and facilitate communication.
It is said of the administrator of a web page, which is responsible for creating and updating the contents, and that these are always available to users. You must therefore be prepared to solve possible problems.
The White hat groups SEO techniques that meet the standards set by search engines (Google, Bing, Yahoo …) to position a website and thus make it more relevant for search engines.
I hope you find this glossary useful and if you think a term is missing, leave your comment and add it quickly 🙂
Enjoying every day of my work helping small and medium enterprises to become visible on the Internet.