After a while without writing on the blog for lack of time (forgive the redundancy), I decided to take a gap to give you a practical advice quickly. It’s about the use of Tags (Tags) in your blog, I’ll show you how to do it correctly. Maybe it seems silly, something trivial, but you would be surprised to know how many people use them wrongly and maybe you are one of them without knowing it 🙂
The false myth about tags and web positioning
There is a false myth about the use of tags to position content, whereby tags are confused with keywords. I’ll clarify it quickly:
Tags are not an SEO technique
Do not confuse tags (tags) with the meta keywords, that metadata tag that was included years ago in the source code of the pages of a website, to tell the search robots in relation to what keywords you thought was relevant content. Well, forget about this because it is no longer used by search engines to rank.
Duplicate content due to misuse of tags
The tags are a trap of duplicate content in which everyone falls, I explain why. Suppose I want to position the word “web design” (by taking a facilitates go), I write an entry on this topic and I decide to create tags with this word (one for each search term that I intend to cover): “web design”, “design web wordpress “,” web design Madrid “… etc. All you want! Total is free … Now I assign them to my post to position it. What would he get? Well, web addresses like:
The last one that I have placed you would be the one that corresponds to the article, cleverly created to position. If you realize, this means 4 different web addresses for the same content. Each tag URL has the objective of showing all the entries associated to it, and since I only have one entry on web design, I am always showing the same (in each of the tags). Therefore, I have 4 different ways to access the same content = duplicate content.
And well, you already know that you should avoid duplicate content at all costs, right? The main problem is not that Google will penalize you and get you out of the rankings for life. The real problem is that search robots do not know what is the most relevant content, so they give priority to what they consider. That is the reason why you sometimes find web addresses of tags ahead of some content of your blog that you consider more relevant.
What are the tags and what are they for?
Actually tags are a tool to group entries within your blog, so that it is easier to find by the user. So if a user is reading an entry on ” how to make a paella ” in your recipe blog, it is easier to find the rest of ” recipes with rice “.
In short, they allow us to relate content by facilitating navigation. Now you can think: but, what is the difference between the tags and the categories of a blog? Well, actually they have the same objective, to classify content, but we could say that the tags are more specific. That is, the categories serve to make a more general classification while the labels group contents by specific details. A good way to know when to use each one is to think about the categories as a way to structure, to hierarchize the contents. The tags are rather optional, and can group content from different categories. More questions that may arise …
Is there a difference between uppercase and lowercase?
No, using the tag “rice” is the same as putting “Rice” so do not go crazy to put tags.
Is there a limit to the tags?
There is not, but I recommend that you do not use more than 3, whatever they say. On the one hand because you will probably fall into generating duplicate content. But something important that not everyone talks about is that the server consumes a lot of resources to access related content through tags.
Advantages of using tags?
To start you will have more different web addresses and therefore you can cover more possibilities to appear for more search queries. On the other hand, by helping the user to find related content, you increase the time of permanence, something that is increasingly relevant in SEO.
But if you still have doubts you can read, in the WordPress documentation, the comparison ” Website tags vs Categories “. For today I say goodbye, if you have any questions I wait for you in the comments 😉