Each time it is less to welcome 2019. And surely you’re looking forward to know what awaits us in the SEO landscape for next year . Well, take note, because I’m going to tell you where I think the shots will go and what you should do to stay out.
What can we intuit for 2019?
If anything, I have been able to corroborate in the recent digital marketing conferences in which Google is making many changes lately to move towards a maximum level of quality in search results. Little by little we are finding fewer pages with low quality content in the first positions. Google measures the user experience very well and tries to return the most relevant results so that they continue trusting it.
Actually the user stops to be the reference point of any digital marketing strategy . It is no longer just about selling a product or service. It’s about customer loyalty and feedback from a sales funnel , which should no longer be called a funnel.
Applied to Google, we could say that the results become a “Customer first”, the customer comes first. Place the consumer on the axis of all actions , make him protagonist and work so that he feels comfortable on our website.
Let’s see will be the main SEO trends 2019 …
1. Indexing marked by the Mobile First Indexing
Given the incredible growth in the use of smartphones in recent years, Google has decided that the mobile version is the one that must be sent when forming the index and therefore the rankings. Since last March 2018, Google began a migration process of the mobile-first index , which determines the results according to the relevance that a web crawled by a mobile browser can have. There are no more excuses, if your website is still not responsive, it is time to adapt it.
2. The intention of search, determinant in the ranking
The results of Google have evolved in a brutal way. Now, they try to interpret what exactly we want to look for without needing to be explicit. For example, if I write “Winner League 2016”, the results do not necessarily have to include those words, but the Google snippet already automatically offers me the answer : “FC Barcelona”. And for this it is nourished by the user’s response to the results that it is offering. What most people like is the best answer (not the one with more text, more images or more videos). Hit with the intention of searching when you do your keyword research and you will take the cat to the water.
3. Quality content, neither longer nor shorter
If you are one of those who think that a text of 1,200 words is better than one of 300 words , you are wrong. For Google is much more important quality than quantity, so you should focus your efforts on creating content that is useful and provides value to the user . Do not scroll in a post of 2000 words just because (although I tend to roll up: D). A content of 300 words that answers a simple question is as valid as a megatutorial that explains something with hairs and signals. As we say, the search intent sends. And we can not forget that in a telephone it is not so practical to read a content of 4000 words. That’s why podcasts are so successful (ask Emilio from Camp Web : D). Important to take time to review and design it correctly 😉
4. Brand work, more important than ever
One of the most overlooked SEO techniques of all is, possibly, the one that has to do with the brand. Google does a general scan to know what is said about you on the network and what your reputation is. For practical purposes, this translates into two things. On the one hand, we will have to work more so that the name of our business appears in as many places as possible. On the other hand, we will have to offer an excellent service, be honest and become an authority to improve our positioning.
5. Voice searches
The appearance of Alexa, Google Home, Siri, Amazon Echo or Cortana offers us a way to look for information radically different to what we were used to in the past. We no longer write, but speak directly with the device and hope that it is able to understand us. If you are able to adapt your copy, your blog, your information and your products to this new reality, you will have a great way to improve your organic positioning.
6. More value at loading speed
The load time will be paramount in any 2019 online marketing strategy, and not only because users can leave your page if it does not appear in less than 2 seconds, but because Google will gradually drop you to the last positions. My recommendation is to do speed tests and optimize the performance of your website , to give the best possible response.
7. Search Console, a pillar of your strategy
How often do you review the coverage reports of the index offered by the Google tool, Search Console ? If you do not do it often, you may be missing a key fact in any SEO strategy: know if Google is tracking and indexing your site correctly. Google gives you all the information about what happens and why it happens, take advantage of it.
8. Quality links
I could not finish this list without mentioning one of the fundamental pillars of any SEO strategy: quality links . The link building requires time and perseverance, but once it begins to bear fruit, the results are spectacular. It is true that of all the SEO techniques we have seen, this is perhaps the least novel, but it is important not to let it fall into oblivion or you will notice how your positioning worsens. You will always need external references to grow the authority of your site.