al que he podido asistir por primera vez este año, resulta complicado resumir en un post mis sensaciones de esta edición 2016 . When you have been traveling for almost 12 hours after the intensive SEO Congress of Alicante that I was able to attend for the first time this year, it is difficult to summarize in one post my sensations of this 2016 edition . But I feel compelled to share it, taking advantage of the motivation boost that gives you being among the biggest SEO and digital marketing in general. Also, I know how to do it to make it more comfortable for you to read it and less painful for me, by not having to stay a few hours more writing a post of 5,000 words where it would be impossible to condense yesterday’s training.
, So I’m going to reduce it to 10 outstanding phrases , este sábado. what SEO gave me for SEOs this Saturday. 10 sentences only from all these cracks? Yes, one for each speaker and an explanatory “parrafito” (if you do not give me many: P). So at a glance you can gossip what happened this weekend in the SEO Congress that more experts concentrate.
My 10 summary sentences of # SEO4SEOs 2016
Alex Navarro. The perfect link
Google to Google is always better
más rápidamente utilizando las plataformas que Google nos da, en este caso Youtube (además de Google Sites y Google Docs). Alex Navarro told us about the possibility of ranking faster using the platforms that Google gives us, in this case YouTube (in addition to Google Sites and Google Docs). As much as they sell us impartiality in the search results, Google sweeps a lot for home. , nos puede dar una visibilidad fantástica. Reason why properly use Youtube videos , can give us a fantastic visibility.
Isabel Romero. Copywriting for SEOs
The principle of reciprocity is a great help to sell on the Internet. The obligation to return a favor that we have previously received.
, la necesidad de crear textos atractivos pensando en el comportamiento de los usuarios en nuestro sitio web. Isabel Romero gave us the keys on the importance of Copywriting in SEO , the need to create attractive texts thinking about the behavior of users on our website. eciprocidad . But of the principles he gave us, the one I liked the most was the R eciprocity .
Nacho Monterde Modern SEO and User Response
Google measures the user’s response, no matter how, but it does. Your page has to like.
, porque Google lo sabrá de una manera o de otra. With Nacho Monterde we learned that engagement is necessary, to ensure that your page likes the user , because Google will know it one way or another. In addition to emphasizing that it is necessary to follow a balanced strategy of the 3 pillars of Modern SEO (OnPage, Link Building and User Response).
Luis Villanueva. Top of Technical Tips on SEO for Ecommerce
Experiment yes, but read the patents of Google, which tell us almost everything.
geniales, nos recordó la importancia de hacer las cosas con cabeza y seguir las directrices que nos marca Google en su documentación. Luis Villanueva , who is always doing great SEO experiments , reminded us of the importance of doing things with a head and follow the guidelines set by Google in its documentation. Although sometimes they do not give us all the data, there is more information on how to do things in SEO, than people think.
Rafa Sospedra. Screaming Frog, auditing a Pro-level website
With Screaming Frog we can know everything about a website at a technical level and maintain a history that we do not have in other tools
de arriba a abajo con Screaming Frog . Rafa Sospedra gave us a master class on how to audit a web from top to bottom with Screaming Frog . With all the tricks and intricacies of this tool that allows us to juggle.
Christian Larraínzar: Content Client: The New SEO Challenge
Long posts can generate keyword stuffing, what matters is the lexical diversity
From Christian Larraínzar from Lowpost , I’m left with the answer to the question. Is a post better than 3,000 words to one of 600? . NO, it is better to have more lexical wealth . Not to write more the content will be of higher quality, and Google knows it.
Álvaro Fontela: AMP, the Mobile Continuous Revolution
The webs on news tend to have more users from mobile devices. AMP is a standard to present a lighter version of these webs.
, un estándar pensado para presentar en los resultados de Google páginas más ligeras (de momento solo apto para ciertos formatos). Alvaro Fontela from Raiola Networks , told us how Acelerated Mobile Pages works , a standard designed to present lighter pages in Google results (currently only suitable for certain formats).
Juan Gonzalez: Google Mobile Google Penguin
Google Penguin 4.0, links become one of the SEO factors of the Google kernel when crawling your site
que incorpora los enlaces como uno de los factores SEO con Google Penguin 4.0 . Juan Gonzalez de Sistrix , told us the news about the Google algorithm that incorporates the links as one of the SEO factors with Google Penguin 4.0 . And he warned us of the need to take care of the “mobile” if we want to rank in both Google Mobile and Desktop.
Fernando Angulo: Online events as an SEO tool
The dissemination achieved by forcing and disseminating different formats of educational material, one of the keys to the success of @semrush_es
educativo en diferentes formatos, que les ha dado un brutal repercusión mundial y un gran beneficio. Fernando Angulo of SEMRush and the diffusion of its tool through educational material in different formats, which has given them a brutal global repercussion and a great benefit.
Javier Gosende: SEO Tools and Tactics that will improve your life (SEO)
Answer the questions that your target audience is asking and you will get reputation, authority and good links.
con tus contenidos a las preguntas que se está haciendo la gente, como camino para conseguir visibilidad en Internet. From Javier Gosende in his speech yesterday, I am left with the importance of responding with your content to the questions that people are asking, as a way to achieve visibility on the Internet. . The best Inbound Marketing technique
Conclusion on # SEO4SEOs
SEO de Alicante . These are the keys that I remember right now of this latest edition of the Alicante SEO Congress . Although surely I have the notebook full of notes, because 12 intensive hours with SEO TOP experts give for a lot :).
I just have to say that it is an SEO event that I recommend to all SEOs and that I hope will continue to be celebrated every year. , sino también por el por enriquecerse con otros compañeros de profesión, intercambiando impresione s, trucos y herramien tas . Not only for the hours of training, but also by the get rich with other colleagues, exchanging wowed s, tricks and TOOLS tas. I almost did not go, but it was certainly worth it.