I’ve already talked a lot about what to do during the day if you have an e-commerce. But what are the important tasks just before the end of the day?
Between 7 in the afternoon until 11 at night we usually have the best traffic of the day. They are usually people who have landed during the day or week and who come back to watch more calmly what has generated interest at first. Some of them buy. The conversion ratio is usually better than at other times of the day or so at least it is our experience.
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The best time of day to sell is when we have typically finished the day. That is why you have to leave the online store in an optimal state.
- 1 Review messages to make sure everything is answered
- 2 Putting order on the cover
- 3 Online advertising campaigns underway and generating clicks
Review messages to make sure everything is answered
Responding to messages every day is a basic and crucial task. Just start the day is something to do. Especially when it comes to incidents, the solution must be launched when before, so sending a possible solution early in the day is what makes the most sense because there is a very high probability that the issue is resolved on the same day and we can remove it from the head. In our project of collecting in the beginning we have responded to messages that already arrived in the morning too late, so in general an incident with a client takes twice as long to solve.
With the end of the day messages the same thing happens. We want to respond to messages from potential customers when before. Many times we need to solve a small doubt to eliminate the last barrier to close a purchase. If you let too much time pass or you create doubts about the quality of your service or they have already found a store that sells at a better price or they have even wanted to buy. Timing is relevant so it is crucial to have responded to all messages before the end of the day.
Put order on the cover
The cover of an online store has to be in perfect condition and even more so when the activity pauses for a couple of hours. We have recently discovered the possible impact that the type of products you put on the cover can have. After breaking records the penultimate week we have been able to replicate the good results again. It seems that at the moment we are on the right track although we still cannot be sure that we have simply been lucky.
Before the end of the day we ensure that there are enough offers, novelties and exclusive products at the user’s first sight. You already know that the first impression matters so it will not be different in this context either. Depending on how you have configured your online store do not leave products without inventory at first sight. We have it assembled in such a way if there is no inventory left, we simply order them back in order so they come out at the end.
Online advertising campaigns underway and generating clicks
Given that the best time to sell is just that when you finish the day means that you have to ensure that the campaigns are active and ongoing. This is equally important to take advantage of prime time of electronic commerce .
We work a lot with promoted publications. Recently I have written some basic guidelines on the subject . Since we have relaunched the issue with desire we are having more relevant results. Right now it’s time to continue increasing the advertising budget to see how far we get. I’ll tell you. Count on it.
- e-commerce tasks