Competition is increasing and consumers are becoming more demanding. Are you ready to take care of everything yourself? Relying on the expert help of an SEO consultancy can be a valid way to get the most out of your Digital Marketing investments.
When we talk about SEO (Search Engine Optimization), many companies say they put it into practice, but not all of them have an expert eye on it. After all, besides taking care, for example, of content production , you have other responsibilities and obligations, not allowing you to devote yourself to what you need for this strategy.
As such, hiring an SEO consultancy may be the most logical solution for your business . With the help of experts in the field, you can optimize the performance of your pages and, as a result, increase the relevance of your brand in the digital landscape or even the cost-benefit of your investments.
How about then knowing more about what an SEO consultancy is and how it works? Just read on this article to get all your questions answered. Next, let’s cover:
- What is an SEO Consulting?
- What are the steps of a consultancy?
- What are the benefits of hiring this service?
- What are the average values charged?
Check it out!
What is an SEO Consulting?
An SEO consultancy has as its main objective to analyze, evaluate and direct the strategy adopted by a company in relation to the work of optimizing a website . The idea is to guide an organization to achieve the best possible performance, either by identifying the main mistakes made or by defining which strategies to adopt.
A Digital Marketing consultancy , for example, has a broader focus, working on improving various strategies. In the case of SEO consultancy, the work is much more specific and focused only on improving the performance of a page or website in internet search engines.
This guidance service is becoming increasingly necessary in the market, after all, not all companies have the right structure to support the requirements needed to reach satisfactory numbers. According to Content Trends 2019 , 44.7% of companies do not have a Marketing team or have only one Professional .
How to demand satisfactory performance of the actions of Digital Marketing if the staff is so small? Thus, it is necessary to have the help of those who understand the subject, qualified professionals who specialize in website optimization and who can provide the missing knowledge to improve the performance of your strategy.
SEO consultancy, therefore, has as its main objective to guide an organization to find the most efficient strategies to best leverage the resources available to the industry . With the information generated by the analysis, it is up to the company to define if it can handle the service, will expand its team or even outsource the service.
What are the steps of a consultancy?
But how does the service actually work when hiring an SEO consultancy? To better understand this service and not have doubts about what will be done within your organization, we have separated some of the main steps in this process. Check out!
Performance Analysis
The first step of an SEO consultancy is to understand the performance of the optimization work that is already being done for better search engine placement. Only by analyzing what is being put into practice is it possible to identify points of improvement for this strategy .
Analysis of Competitors
Then it’s time to analyze the competitors. That is, what is the performance of your competition ? A bottom line, after all, you are competing daily with her for consumer click-attention.
By identifying the strengths and weaknesses of those you want to overcome, it becomes easier to define the most effective paths.
Strategic Planning
With the information in hand, it becomes easier to create a direction to follow, ie strategic SEO planning.
It’s time to define which SEM (Search Engine Marketing) techniques are going to be most efficient, which ones should be replaced and the key steps to be taken to improve performance.
Content Creation
Consulting can also provide services in relation to Content Marketing , that is, what is produced by your company to increase your brand relevance and generate organic traffic, for example. Specialized professionals will identify which formats, subjects and materials may be most useful for your business.
Link building
Another very important task that can be covered by an SEO consultancy is the link building , ie the authority of a page. The more links being directed to your site, the more relevant it is in the eyes of search engines and this can also be a point to be improved.
However, it is important to understand that SEO consulting may vary according to company goals. After all, not everyone wants the same thing, so every situation is peculiar. Sometimes what is hindering better performance is a lack of competitive analysis, while at other times it is a lack of relevant content.
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What are the benefits of hiring this service?
Now that you understand what the process is and how it works when hiring an SEO consultant, how about knowing the benefits of this service?
Thus, there will be no doubt about the importance of having specialized professionals to guide the next strategies to be adopted by your company.
Easier to find product / service offered
One of the big goals of any SEO strategy is to better position a particular address on different search engines. By consulting, you tend to correct errors and, as a result, achieve better positioning .
Increased length of stay on site
Another benefit of having experts looking for better performance is increasing users’ permanence time on your pages. The Bounce Rate , for example, is reduced, which favors the authority and relevance of your address, and shows that the content offered is, in fact, relevant to the user.
Best value for money in marketing investments
Hiring an SEO consulting service may also be important to better utilize the resources available to the Marketing industry. After all, you won’t waste time and money on actions that yield little results for your business by focusing on what really delivers.
Increasing Productivity
If you don’t have a lot of employees to take care of your SEO strategy, consulting can still make life easier for those who work with you. With the paths already laid out, professionals can focus on more strategic and efficient actions, avoiding waste of time and increasing productivity.
What are the average values charged?
Another important point before performing an SEO consultancy is how much you need to shell out to get this service, right? As we said, the steps of each process vary according to the company’s objectives and the same thing happens with the amounts charged. On average, they are as follows:
Small Business
Smaller companies often have simpler goals , a smaller customer base, and therefore greater growth potential. On average, a consultancy for companies of this size are between R $ 500,00 and R $ 1,500.00 per month, with the necessary support to compensate, for example, the lack of specialized professionals.
Medium Business
For mid-size companies, the value is often higher because more services are likely to be needed and more professionals need to be in the process. For around $ 3,000 and $ 5,000 per month, you can count on an SEO consulting service.
Large Businesses
Large companies typically compete with other structured organizations and have to deal with a larger customer base. Thus, the values are also higher, as more services must be added in the consulting contract, being possible to find monthly charges between $ 7,000.00 and $ 13,000.00.
Doing SEO consultancy for your business gives you greater chances of success for your strategies. In addition, it improves the utilization of available resources, improving the cost-effectiveness of its actions. Regardless of the size of your organization, enlisting the help of expert professionals can be valid.
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