Organic traffic is the set of visits that were spontaneously earned, that is, when there is no ad investment. Want to know why it’s so important to your business and how you can leverage it? Then check out this post!
The Digital Marketing begins with the attraction of people. If you can’t bring the right audience to your digital channels, you won’t get results.
For a long time, the main ways to get potential customers’ attention were paid. But with the advancement of the internet, this scenario has changed for the better.
Nowadays, you can generate visits to a site without spending any money on ads or buying from mailing lists – that’s the we call organic traffic.
Organic traffic is rightly the main goal of many companies that invest in creating a digital customer acquisition strategy.
Want to know why so many people care about this, and how can your business benefit from organic traffic as well? Just read on!
Understand the concept of organic traffic
All visits that a digital channel (such as a company’s website or blog ) receive are called traffic.
Organic traffic is nothing more than spontaneously won visits without using ads. Generally this type of traffic comes from search engines such as Google and Bing.
I can’t say exactly that organic traffic is costless, especially because strategies to attract visitors cost money and take time.
But the main difference from organic to paid traffic is that you spend money once to reap results for a long time .
A blog article that you produce will take time and cost money, but it can deliver results today and in a year from now. Meanwhile, an ad only lasts as long as you pay for it.
Learn about the other 4 types of traffic you can generate
If you have ever accessed the Google Analytics dashboard , you may have seen several different traffic names. What do they mean?
Basically, traffic is divided between paid and organic, as explained above. But the terms used help to understand more specifically how a particular visitor came to each page .
In addition to organic traffic, see what each of the other names means:
- Paid : Attracting visitors by placing ads on Google or sites your audience often visits;
- Direct : This is when a person accesses your site directly, without coming from another site. It is nonetheless a form of organic traffic as it does not come from paid sources;
- social : These are hits from social networks , which is common for shared links on these channels that drive traffic to a site;
- Reference : When someone visits a page from any site other than a search engine. This is what happens with backlinks to an article on your blog, for example.
See 5 Benefits of Investing in Organic Traffic
Earlier in the article, we said that organic traffic has become the main target of many companies that choose to invest in digital marketing.
Now is the time for you to understand why. See the benefits this strategy can bring to your business!
First, organic traffic contributes to the cost savings of your marketing strategy compared to using ads.
Consequently, the profit margin on sales is higher. That said, the cost-effectiveness of organic traffic is unbeatable.
Ads are not scalable. From the moment you stop spending on them, your traffic will decrease.
In addition, the cost of attracting large numbers of qualified visitors may not be feasible. With organic traffic, the opposite happens: the more visits, the lower its cost .
Google shows when a result is a paid ad. Thus, users already know that the page in question is trying to sell something to them, which decreases their confidence in the information presented.
The organic result, in turn, is regarded as genuine and gains greater credibility at the outset.
The duration of the results of an organic strategy has no expiration date .
A single blog post can generate millions in sales over a long period, something that borders on the impossible compared to the cost of keeping a paid traffic campaign running continuously.
5. Relationship Building
Paid traffic has its value, but is best suited for those who want to make an immediate sale. To build close relationships and keep up with customers throughout the buying journey organic traffic is the best choice.
Just consider what we talk about cost, user confidence and scalability.
Get to know 3 strategies focused on organic traffic to apply right away
If you are already convinced that organic traffic is really a good strategy for investing, the only question on your mind right now is how to get visitors organically?
And the answer is: With appropriate strategies for this, as shown below!
1. Content Marketing
The Content Marketing is one of the pillars of Digital Marketing. Organic traffic generation today hardly happens without some kind of content that interests the persona .
So if you want to attract qualified visitors without having to resort to paid sources, learn how content marketing works and what you need to do to consistently apply it.
The SEO (Search Engine Optimization) is search engine optimization. This means making your site easier for Google to find.
SEO, like content marketing, is an excellent strategy, but one that takes time and requires discipline. Depending on how your site is today, a lot needs to be changed.
But have no doubt that the effort is worth it: A well-regarded site by Google is a strong candidate for generating organic traffic .
3. Email marketing
Building a relationship with the people who access your content is the only way to turn simple visitors into leads and later into customers.
Email Marketing is one of the best channels for cultivating the interest of your captive audience with up-to-date and relevant content.
And with a mailing list, it’s easier to drive visits to your content than just network promotion.
Discover 5 basic hacks to leverage your organic traffic generation
In addition to complete strategies focused on acquiring organic traffic to your website or blog, there are other minor attitudes that are also essential to success.
Below are the 5 basic hacks you need to follow to drive your organization’s qualified organic traffic generation.
1. Full focus on the persona
It’s no use producing content by thinking about what Google considers relevant and forgetting about the persona. Remember that who will consume what you produce is people.
Think about what your persona wants and needs , learn how she seeks answers to her main questions or problems, and shape her planning based on that data.
2. Create a strategy for your keywords
Keywords are still very important to rank well in search engines because they help these sites determine what the user is looking for and which content best meets the demand.
Rock Content itself has already achieved incredible results by improving the structure of keyword searches. No matter how big your blog, make it a priority right from the start.
3. Capriche in the content description for Google
Google allows content to appear differently on the search page to attract users’ attention.
You can customize the title of an article or page, as well as the meta description of what the person will find by clicking on the link.
Optimize your content with copywriting techniques to persuade the user and increase clickthrough rate.
4. Publish the same content in different formats
It’s very important that your content is of high relevance to the public, but that doesn’t mean it needs to be distributed in one format only.
By the way, it is recommended that you modify a piece of content to publish it in different formats . The same material can be used as:
- blog post;
- infographic ;
- slide show;
- ebook and other formats.
Each such format can be served to channels that generate organic traffic.
5. Spend as much time promoting and producing content
The above tip is all about this, as it is still a big effort to promote the same content across many different traffic sources.
Do this with every piece of content you produce. If you create a video, why post it in one place? Publish to YouTube , Vimeo, Facebook, IGTV and your own website.
Invest time promoting your content . The more you do this, the more people will find your message and get in touch with your brand, without having to use ads.
Organic traffic requires time, research, and regularity in producing content that creates value for the persona. But all the work is worth it as it brings consistent, scalable and long lasting results.
Now just get your hands dirty and apply the tips you learned here. And if you want to learn even more, be sure to check out our complete content on how to dominate Google !