I bet you’ve landed on this page looking for the meaning of the acronym SEO , is not it? And probably someone has told you that it is something you have to do to make your website appear on Google . If I am right, you have done well not to go to Wikipedia to know what it is about. I already tell you that there they will tell you something about a cathedral in Aragon. I’ll explain what is SEO?
SEO is the acronym of Search Engine Optimization . “Engines?”, You’ll ask. Yes, “search engine” is the name by which computer programs are known that track, store and show the user the contents that exist on the Internet.
What they find on their way through the tracking” process they> first store it on their servers (all very well organized under their indexes) and then show it in the organic results (natural, for which there is no need to pay Google, let’s say). It is the search engine itself that decides which pages deserve to appear first . It is important to know how to distinguish the difference between SEO and SEM . The latter refers to the results that Google offers in the ads section.
Difference between SEO and SEM
The interesting thing is to appear in the natural results (SEO) . For this we must facilitate the tracking robots , the understanding of the content they find and enhance their value. So that once indexed it shows it in a privileged place of its results ( rankings ).
To understand what SEO is, you must keep in mind that the Internet is made up of more than 20 billion web pages (and up). The search engines aspire to know them all, so the resources dedicated to this web page review are limited ( crawl” budget> ). Therefore, the more complexity or errors of our content in front of the search engines, the less chance that our site will be stored by these.
So we must ensure on the one hand the good performance ( speed” of our website. and on the other that>information architecture (structure) is sufficiently clear and oriented to the search engine (and implicitly to the user).
Well, therefore we must have a good programmer that optimizes the structure, the source code and the access to the resources. And make the communication between the user and the web server as efficient as possible. But, how to make the content is oriented to search engines?
How to optimize your website for SEO?
Here I explain some of the main optimizations that you can start to implement with your website:
Structure of contents
It is important that the “bots” quickly find the contents of our site. So we must make it easy with an appropriate structure. The information must therefore be distributed in a hierarchical structure that allows to better identify the context and classify the information. When do you find a file better on your computer? When you have everything organized in folders and subfolders or when you “throw” everything on the desktop? The same thing happens to search engines.
Header labels help to hierarchize the content and therefore also structure the information. They are the HTML tags that are put on your web page to identify the titles and subtitles of the texts.