Guest Blogging, public relations on the Internet
But first, as an introduction, I take the opportunity to emphasize the importance of public relations to achieve visibility on the Internet. Incredible as it may seem, in such a technological world where processes can be automated so easily, public relations are a guarantee.
The collaborations in the form of guest articles provide us with high quality links, recognition in our sector as experts and a direct contact with an audience that may be waiting as May water, a professional profile like ours. I still get contacts from some of the articles I have written long ago in other blogs. , por el artículo invitado que escribí precisamente sobre técnicas de link building . Especially from Arturogarcia.com , for the guest article that I wrote precisely about link building techniques .
Why is it so important to follow a Link Building strategy? Well, because crawling robots are nourished by links to discover new pages and content, and depending on their context and authority, they in turn give a certain value to decide which positions they deserve to occupy in search engines.
That’s why Matt contacted me to share his infographic, because logically for people to talk about you, you have to give them a valuable content. a la hora de conseguir enlaces . And the truth is that I really liked this infographic of Matt that shows in an attractive way an extensive list of determining factors when it comes to getting links .
Infographics Factors Link Building, the Holy Grail
Did you like it? Well, now I am going to explain these factors to you in Spanish (the literature from the beginning we skipped because they are things that we have already talked about in this blog). So I take the opportunity to introduce nuances that are important from my point of view. I warn you that I will only talk about the factors that I have been able to verify myself and I know that they are decisive. Some of those that Matt has included seem redundant to me and others I do not have the certainty to speak. Notice in case you do not get the accounts (he mentions 26, I’ll tell you about 18).
Factors that determine the rankings in relation to the links
1. Domain age
Domain authority is acquired over time and search engines give more value to domains with more than 10 years, because these are solid projects instead of spam pages.
2.Number of links from different domains
This factor remains determinant when it comes to acquiring authority. Although the determining factor today is quality and not quantity, it is true that the more quality links you acquire the more authority.
3. Links from different IPs
Hosting providers have different equipment hosted in different subnets. Taking into account that the IP is the combination of the subnet and the machine where the resource is hosted, you should know that several websites will be hosted in the same IP range. The normal thing if you buy multiple domains at once, is that they are all in the same subnet (which is the case with blog networks or link networks). Links from different ranges of IPs has more value for search engines, since it ensures that you are not receiving links from a network of links created to manipulate the rankings.
4. ALT attribute in images
Whenever we use images it is important to place the ALT attribute so that the robots know the content. This is more relevant when we have links from images, since this ALT attribute acts as an anchor text and therefore those words are given value.
5. Links from institutions (.gov, .edu)
As is logical, institutions have more authority for search engines, since they ensure that it is not spam domains. Having links of this kind will pass us a good authority.
The authority of the particular page from which you are linking is also determinative. Within the same domain there will be pages with more authority because in turn they receive more links, they have more information, they are more shared in social networks … etc. In the same way, the global authority of the domain when determining the value of a link is determining.
7. Links from Home instead of internal pages
Following the line of the previous point, we must bear in mind that the normal thing is that the Home has more authority than the internal pages.
8.The value of the Nofollow links
Although there is talk of the lack of importance of nofollow links, these also give value to your page for several reasons. The first, they carry good reference traffic. The second one that makes your link profile more natural. The third, that the tracking robots do not examine the page to which these links point, does not mean that it is not taken into account.
9. Diversity of links
If all your links come from the same type of sources (all from guest blogging, all from directories, all from social networks … etc), this may be suspicious of black hat techniques.
10. Anchor text
Using the anchor text of the links correctly is fundamental since this is the one that gives the information of the page to which it is pointed. You must use keywords to increase your relevance in relation to them. But beware, do not always use the same anchor text and of course use a natural text (eg “shoes for the wedding” instead of “wedding shoes”), because again we turn on the black hat alerts.
11. Content links
The context of links is also important because it brings more value to the user. It has more value a link that is provided as a resource in a blog than a link in the sidebar of a website.
12. Physical location
Getting links from a geolocation that matches the place where your target audience is located, will give you more chances to appear in searches from that site. Eg. For Spain, pages with TLD .es and from websites hosted in Spain.
13. Care with reciprocal links
Link exchange is not the best way to get us to link. The typical “you link me and I link you” is also suspected of spam. You can have a reciprocal link, as long as both are made in a context providing a value, but it is not convenient to have many reciprocals.
14.Relevance of incoming links
For links to contribute something to the user who reads it, the ideal is that they come from sites related to your sector. These types of links are more important in your strategy.
15.Mismas keywords in the title
Get links from pages that bet on the same keywords as you (the page title is the most relevant in this regard) will give you more value. What Google calls “Experts link to Experts”.
16. Positive velocity
The pace of new backlinks is also important. Because many hit links can be suspected of black hat, and a significant drop in them is a symptom of an abandoned site. Therefore there must be a continuous increase that follows a natural rhythm.
17. Placement of the link
The higher up on the page, the more value you have and the more likely that tracking robots will find it in the limited time they have to examine a site.
18. Age of the link
Once again, search engines give more importance to links that have a certain age, than to new links that can be active only for a while (symptom of a payment link).
How to get quality links?
écnicas de link building de las que te hablaba en el blog de Arturo García , teniendo en cuenta que debes evitar a toda costa las penalizaciones de Google por spam . Now that you know the type of links you should get, you can get down to work with t ECHNICAL link building from which I was talking about on the blog Arturo Garcia, considering that you should avoid at all costs penalties Google by spam .